Director, Web Strategy & Development

Job Description

Job Description

The Director, Web Strategy & Development is a strategic leader responsible for shaping the vision, strategy, and execution of Chapman University’s web ecosystem. This role drives the evolution of the university’s digital presence by delivering engaging, accessible, high-performing, and user-centered web experiences that advance institutional priorities, strengthen the Chapman brand, and support enrollment, engagement, and reputation.

This position requires a unique blend of strategic leadership, technical expertise, web design and development experience, and cross-functional collaboration. The Director partners with campus leaders and stakeholders to translate business needs into scalable digital solutions while leading the ongoing development, optimization, and governance of the university’s web platforms. The role is both strategic and operational, serving as a trusted advisor to university leadership while remaining closely connected to the technical direction, architecture, and implementation of the web ecosystem.

This is an exciting opportunity to lead a major digital transformation, including the redesign of Chapman’s flagship website, modernization of web governance, and the development of scalable digital experiences that serve key audiences.

This position is in person in Orange, CA. The successful candidate will be expected to be in full-time in office.

Responsibilities

Strategic Web & MarTech Leadership

• Drive the strategy, roadmap, and execution of the university’s web presence aligned with institutional marketing and enrollment goals.
• Lead website governance to ensure brand consistency, usability, and accessibility, and technical excellence across all digital properties.
• Partner and collaborate with marketing teams, content owners and creators to ensure engaging, high-quality, user-centered content and a seamless digital experience.
• Collaborate with IS&T, legal, and other campus partners to ensure web platforms meet security, privacy, accessibility, and regulatory compliance requirements.
• Help facilitate the research, implementation, training and technical maintenance of our marketing technology stack.
• Build trusted relationships with campus leaders and communicate digital strategy, performance, and recommendations through data-driven insights, clear presentations, and actionable roadmaps.

Web Design, Development & Optimization

• Lead the strategy, architecture, design, development, and continuous optimization of Chapman’s web ecosystem to deliver exceptional, user-centered digital experiences.
• Oversee website architecture, user experience (UX), and interface design (UI) to improve usability, engagement, and conversion.
• Direct the planning, prioritization, and execution of website enhancements, redesigns, platform upgrades, and performance optimization initiatives.
• Lead the web development team’s project intake, prioritization, resource planning, and delivery to ensure projects are completed on time and within scope.
• Code websites using HTML, CSS, JavaScript, jQuery, PHP, WordPress, GitHub, REST, APIs, and have a general understanding of other languages.
• Ensure all digital experiences are optimized for SEO, mobile responsiveness, and accessibility standards (WCAG).
• Manage the debugging process to ensure healthy and functioning marketing websites.
• Oversee content management system (CMS) governance, support, training, workflow, and best practices.

Team Leadership & Collaboration

• Lead and mentor a team of web design, development, UX/UI, content and analytics specialists.
• Manage relationships with external vendors, agencies, and technology partners.
• Work with SMC team members and other stakeholders for user testing and feedback needs.
• Work with IT and other campus partners in the procurement of new web & marketing technology.
• Ensure the documentation of new processes, technology, consistency guides, training materials, and style libraries.
• Participate in the hiring and performance evaluations of team members.
• Foster a culture of innovation, collaboration, and continuous improvement.

Analytics & Performance Measurement

• Establish KPIs and use data-driven insights to optimize the website for conversions and engagement.
• Conduct regular audits, usability testing, and competitive analysis to refine strategies.
• Implement A/B testing and personalization strategies to enhance user experience.
• Measure and report through analytics and other tracking systems.

Required Qualifications

• 6+ years of experience in web design/development, UX/UI and web strategy.
• 4+ years of experience in web programming using technologies like HTML, CSS, JavaScript, jQuery, PHP, MySQL, WordPress, GitHub, REST, APIs, and have a general understanding of REST, API design, web service architecture and other languages.
• Strong understanding of CMS platforms (e.g., WordPress, Drupal, Modern Campus), UX/UI best practices, and web technologies.
• Experience in web content optimization for SEO and improving engagement.
• Experience with marketing technologies including Salesforce Marketing Cloud (marketing automation), Google Analytics, Google Tag Manager, dashboard, SEMrush and other tools to support marketing goals.
• Experience with tools like SiteImprove for accessibility standards (WCAG), compliance, and web security best practices.
• Proven leadership experience managing teams and cross-functional projects.
• Strong project management skills, with experience using tools like Asana, Jira, or Trello.
• Excellent communication skills, both written and oral and interpersonal skills.
• Strong commitment to customer service and teamwork.
• Ability to work under tight deadlines and sometimes shifting priorities.

Desired Qualifications

• Bachelor’s degree in computer science, digital marketing, web development, UX design, or a related field.
• Familiarity with marketing automation, CRM platforms, and personalization strategies.
• Experience in higher education and/or nonprofit sectors is a plus.
• Strong communications skills to explain technology concepts in an understandable manner.

Chapman University is a nationally ranked institution offering traditional undergraduate and graduate programs in the heart of Orange County, one of Southern California’s most diverse and vibrant regions. The university achieved R2 status in the Carnegie Classification of Institutions of Higher Education, a distinction held by just 10 percent of all U.S. universities.

Chapman University does not discriminate on the basis of race, color, gender, religion, national or ethnic origin, disability, age, marital status or sexual orientation in the administration of its education policies or any other policies or programs administered by the university.

Company Description

Chapman University is a nationally ranked institution offering traditional undergraduate and graduate programs in the heart of Orange County, one of Southern California’s most diverse and vibrant regions. The university achieved R2 status in the Carnegie Classification of Institutions of Higher Education, a distinction held by just 10 percent of all U.S. universities. \r\n\r\nChapman University does not discriminate on the basis of race, color, gender, religion, national or ethnic origin, disability, age, marital status or sexual orientation in the administration of its education policies or any other policies or programs administered by the university.