Marketing Administrator

Overview USC Online is seeking a Marketing Administrator to execute the day‑to‑day marketing operations for online graduate degree programs. This hybrid position requires excellent communication, analytical, digital media, and marketing skills. The role will partner with schools within USC to market online graduate programs, working in a fast‑paced, start‑up‑style environment. Responsibilities Administer day‑to‑day marketing operations support for USC Online. Participate in the development of marketing goals, objectives, plans and strategies. Assist in determining target markets and marketing reporting. Analyze and evaluate research, current market conditions, and trends to determine development and direction of marketing plans and projects. Design and produce marketing reports and/or proposals for department use. Make recommendations based on research and trends. Manage email strategy and write email campaigns geared toward prospective students. Create and manage social media and content calendar; schedule posts and monitor channels, analyze trends, evaluate competitor strategies, and produce reports. Assist with content creation and content strategy for news pages; develop promotional materials and advertisements; administer marketing campaigns. Manage posting and updating content on the website; update branded documents and presentations as needed; maintain branding and graphic identity guidelines. Assist with communications to potential and existing students. Assist director with special marketing projects and administrative tasks as needed. Qualifications Bachelor’s degree or equivalent education, training, and experience. Minimum of 3 years’ experience in marketing or related field. Excellent analytical, written, and communication skills. Strong written and verbal communication, ability to work in a fast‑paced environment. Ability to lead and manage resources; make administrative and procedural decisions and judgments. Software knowledge: Salesforce, WordPress, Tableau Reader, Google Ads, Google Analytics, MS Suite; Adobe Suite or Canva proficiency preferred. Compensation The annual base salary range for this position is $81,868.70 – $91,520.00. Equal Opportunity Statement USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. USC observes affirmative action obligations consistent with state and federal law. #J-18808-Ljbffr University of Southern California