Graphic Designer

Signage And Environmental Graphic Design Lead

This role is responsible for leading the design and implementation of signage and environmental graphic design initiatives across over 60 cafes. The individual will manage the rollout of new signage standards, create and refine signage templates, and collaborate closely with external design agencies to ensure brand consistency and quality execution. Responsibilities include reviewing technical drawings, applying knowledge of signage fabrication and production processes, and providing both hands-on design support and strategic creative direction. The ideal candidate will have strong graphic design skills, proficiency with Adobe Illustrator or other vector-based design tools, and experience working within branded environments. Exposure to experiential marketing, environmental design, or retail environments is highly preferred.

Responsibilities:

• Collaborating with cross-functional teams to translate customer and business needs into engaging, simple, and intuitive brand activations
• Demonstrating a forward-thinking, test-and-learn mindset to develop adaptable product storytelling ideas across physical and digital formats
• Reviewing technical signage and fabrication drawings to support network-wide signage rollouts
• Designing signage and graphic elements in alignment with established brand standards and campaign guidelines
• Managing external agencies through concept design and production, delivering feedback on 2D, 3D, and digital UX/UI assets while ensuring high-quality execution
• Creating visually compelling presentation decks to clearly convey design concepts to internal stakeholders and external partners

Basic Qualifications:

• 3+ years of experience with graphic design, environmental graphic design, signage design, experiential marketing, brand activations, or other related experience
• Proficiency with Adobe Products
• Graphic design experience in the built environment (environmental graphic design)
• Signage design and technical drawing review experience
• Experiential marketing, brand activations, UX/UI experience (nice to have)
• Brand roll out experience (nice to have)

Preferred Qualifications:

• Bachelor of Arts degree in Graphic Design or other related fields
• Experience in UX/UI in the physical space
• Familiarity with design and prototyping tools, such as Sketch and/or Figma
• Comfortable working with third party agencies, as well as internal Product and Brand partners
• Exceptional communication skills, written and verbal
• Ability to maximize productivity through time management while promoting teamwork and actively contributing to a positive work environment