Business Intelligence Analyst

Destination & Marketing Intelligence ManagerAnnual Salary: $65,000-$81,000Annual Bonus Potential 4%Organization OverviewAs unapologetic promoters of Cleveland, Destination Cleveland's team works every day to attract visitors, inspire visitors and locals alike to explore and connect people to experiences that illustrate Cleveland's diversity, creativity, and contagious passion. We're in the business of equitably growing the region's economy through travel and tourism while also cultivating a passion for Greater Cleveland. As the only organization charged with marketing Cleveland outside of the region, we never stop talking about the city. We know the region inside and out. We roll up our sleeves and get the job done for The Land. We're a group of expectation-exceeding, fun-loving, innovative professionals.Summary Of PositionThe Destination & Marketing Intelligence Manager supports Destination Cleveland's Insights & Analytics function by expanding capacity for data-informed decision-making across the organization and facilitating progress measurement toward strategic plan KPIs. This role applies technical and analytical expertise to gather, organize, and interpret information that informs strategies and initiatives.Working with teams across the organization (Marketing, Sales & Services, Destination Management, and Operations), this role leads and contributes to a range of insights activities, including maintaining dashboards and reporting, preparing and structuring datasets for analysis, supporting research initiatives, and guiding the collection and synthesis of feedback from visitors, partners, and stakeholders.The Manager supports efforts such as surveys, focus groups, and on-the-ground interviews, while also coordinating with external vendors and partners to ensure research and data-related projects are executed effectively. This role works across data platforms (i.e. CRM systems, web analytics tools, and tourism data sources) to connect and organize information from multiple inputs to support meaningful analysis.Success in this position requires strong technical problem-solving skills, sound judgment in working with complex or evolving data sources, and the ability to independently move projects forward. The role also identifies opportunities to leverage emerging tools, including AI-enabled solutions, to improve reporting workflows, streamline analysis, and enhance insight generation.By ensuring information is well organized, accessible, and clearly communicated, this role helps translate data and feedback into insights that support Destination Cleveland's strategies and initiatives.Essential Duties And ResponsibilitiesMaintain dashboards and reporting tools including Power BI, Looker, or similar business intelligence platformsProduce recurring and ad hoc reports used by internal teams, leadership, and external partnersSupport reporting and analysis needs across Marketing, Sales & Services, Destination Management, and Operations, helping to move projects forward and ensure timely delivery of insightsPartner with teams across the organization to understand reporting needs, identify relevant data sources, and ensure outputs align with business contextSummarize and translate findings from data analysis, research activities, and feedback collection into clear, actionable insights for reporting and presentationsPrepare charts, visualizations, and summaries that clearly communicate key findings and support decision-makingSupport development and implementation of surveys or feedback tools that help teams collect consistent, usable informationAssist with qualitative research activities such as focus groups, interviews, and visitor feedback collection, including synthesis and summary of key themesCoordinate with external vendors and partners, as needed, to support data collection, research efforts, and project executionGather, organize, and combine data from multiple platforms, research studies, CRM systems, web analytics tools, and tourism data sources to support reporting and analysisStructure, prepare, and maintain datasets used for dashboards, reporting, and deeper analysisDevelop efficient methods for extracting, processing, and integrating data from multiple systems using tools such as APIs, scripting, automation tools, and other emerging technologies in collaboration with IT and digital marketing teamsEnsure reporting insights are accurate, consistently updated, and clearly documented, maintaining definitions and processes to support consistency across reportsImprove processes used to gather, organize, and analyze data to reduce manual effort and increase efficiency through automation and improved workflowsTranslate business questions and reporting needs into structured datasets, dashboards, and analytical approaches that support ongoing monitoring and deeper analysisAssist the Director of Insights & Analytics with research projects, analysis, and reporting initiativeSupport organizational data governance efforts. Partner with business owners across the organization to define business metrics, reporting standards, and analytical requirements that support consistent use of data for decision-making and performance measurement.Perform other duties as assignedQualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.RequirementsExcellent communication and organizational skills.Ability to work independently.Basic Knowledge of NE Ohio and its assets.Ability to collaborate with others & understand stakeholder needs.Strong problem-solving skills and the ability to work with incomplete or fragmented datasets to produce usable analysisAbility to independently gather, structure, and connect data from multiple platforms and systemsComfortable working with technical tools used for data extraction, processing, or automation (e.g., APIs, scripting tools, advanced spreadsheet techniques, or similar tools)Experience And EducationBachelor's degree in analytics, statistics, economics, marketing analytics, business intelligence, or a related field3-5 years of experience working with analytics, reporting, or business intelligenceExperience working with analytics platforms, CRM systems, or web analytics tools such as GA4Experience building dashboards using Power BI, Looker, Tableau, or similar visualization toolsExperience gathering and organizing data from multiple sourcesStrong data organization and data preparation skillsAbility to clearly communicate insights through visualizations and written summariesPreferredExperience using Python for data analysisExperience working with tourism, travel, or economic dataExperience combining and processing data from multiple platforms or systemsExperience automating or improving reporting workflowsExperience working with APIs, data connectors, or automation toolsPhysical DemandsViewing computer monitorsSitting, standingWork EnvironmentOffice environment; moderate noise. Days and hours of work are Monday through Friday, 8:30 a.m. – 5:00 p.m.Some weekends and evenings will be required around major event support.