Director of Marketing and Communications

Pine Castle, Inc.

Job Description

JOB TITLE: Director of Marketing and Communications

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EXEMPT: Yes SHIFT: 8:30 a.m. to 4:30 p.m.; M-F

DEPARTMENT: Development LOCATION: Main Office

REPORTS TO: Chief Development Officer


SUMMARY: The Director of Marketing and Communications will be responsible for managing all marketing and communication operations of the organization including the planning, development, and execution of various marketing programs and advertising initiatives in support of Pine Castle's mission and growth goals in Northeast Florida. The Director will develop the organization's marketing and communications plans and oversee the development of all marketing collateral, media relations, photography, advertising, social media, website content, email newsletters, donor communications, and press releases. The Director works across all departments assisting each with their marketing efforts and ensuring that all efforts are integrated. He or She will grow and maintain strong partnerships in the community that increase Pine Castle's brand awareness and impact.


ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.

Develop and Execute Strategic Marketing Plans:

• Develop and implement innovative campaigns to raise awareness, drive engagement, and promote our programs and services.
• Collaborate with cross-functional teams to align marketing efforts with the organizational goals.

Digital Marketing Leadership

• Oversee the organization's digital presence, including website, social media, email marketing, and online advertising by utilizing Return on Market Investment, Cost Per Click, etc.
• Utilizing digital marketing techniques to reach target audiences and maximize online visibility.
• Stay up to date with industry trends and emerging technologies to continually enhance our digital marketing strategy.

Brand Management

• Ensure consistent brand messaging and visual identity across all communication channels
• Collaborate with internal stakeholders to develop and maintain brand guidelines
• Craft and execute branding strategies that authentically reflect our mission, vision and values.

Content Creation and Storytelling

• Develop compelling and inclusive content that highlights the stories and achievements of individuals with disabilities.
• Collaborate with programs team to gather impactful stories for marketing and communication purposes
• Create a content calendar to ensure a consistent flow of engaging and relevant content.
• Take agency internal photos for all events and activities and coordinate with external photographer, videographer as needed for special projects.

Website Performance / Management

• Maximize website performance, track keyword rankings, and implement SEM (Search Engine Marketing).
• Maintains agencies website by working with external marketing firm to ensure proper updates and changes.

Public Relations and Media Relations

• Build and maintain relationships with media outlets, influencers and key stakeholders.
• Develop and execute PR campaigns to secure positive media coverage.

Goals / Budget

• Develop and maintain marketing budget including marketing expenditures
• Compile and analyze marketing data to complete reports and tracking of KPI's (Key Performance Indicators)
• Set and achieve strategic goals related to social media, advertising, marketing campaigns, etc.
• Other duties as assigned.

QUALIFICATION REQUIREMENTS:

Self-motivated and detail-oriented professional with excellent writing, organizational and interpersonal skills required.


In-depth knowledge of digital marketing strategies and tools.

Ability to work independently and as a team member with other staff, board members, and members of the community.

Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Acrobat Pro, and Microsoft Office. Self-starter and quick to learn new software programs and technology. Ability to use a Mac and OS operating system

Strong social media communication skills.

A demonstrated commitment to high professional ethical standards.

Excellent analytical, leadership, and time management skills.

High comfort level working in a diverse environment.

Maintain all required certifications needed to meet standards. First Aid, CPR, HIV/Aids and Infection Control certification, etc. should be attained within 90 days of employment and must not expire for continued employment.

Completion of required background screening as required by Florida Statutes (see HB531 | Florida Agency for Health Care Administration for more information).

EDUCATION and/or EXPERIENCE:

BA/BS degree in Communications, Marketing Business, or equivalent work experience. Three to five years related experience.

Pay Range: $65,000 - $70,000 per year