General Sales Manager

Job Description

Job Description

General Sales Manager

Sentry Ford Lincoln — Medford, MA

Lead a team that does it the right way

At Sentry Ford Lincoln, we’ve built our reputation around a simple idea:“the right way to buy a car.” That means no gimmicks, no misleading pricing, and no pressure. We believe in transparency, professionalism, and treating every customer like a valued guest.

That philosophy has created something rare in today’s business environment: long-term people and long-term customers.

This opportunity is open due to the retirement of a 30+ year Sales Manager, and you’ll be joining a team where many employees have built not just jobs, but lasting careers. That kind of tenure doesn’t happen by accident. It is the result of a strong culture, consistent leadership, and a commitment to doing things the right way.

Responsibilities:

• Leading and developing a team of sales consultants to consistently hit volume and gross targets

• Desking deals, structuring transactions, and supporting the team in closing effectively and professionally

• Reinforcing a transparent, customer-first sales process that reflects Sentry’s philosophy

• Driving performance across showroom, internet leads, and phone opportunities

• Coaching product knowledge across the full Ford and Lincoln lineup

• Partnering with F&I and service to ensure a seamless experience from first visit through long-term ownership

• Monitoring KPIs and adjusting strategy to improve results, accountability, and customer satisfaction

Requirements:

• Proven success in automotive sales management

• Strong desk skills and confidence in deal structure

• A leader who can build and retain a team, not just produce short-term numbers

• High standards for professionalism, follow-through, and customer care

• Alignment with a no-gimmick, relationship-driven approach

• Experience with CRM and digital lead management

Why Top Performers Choose Sentry

• A clearly defined philosophy—no games, no pressure, just doing business the right way

• Exceptional employee tenure—a store where people stay, grow, and build careers

• A loyal, repeat customer base built on trust

• A full-service dealership with strong fixed ops and certified service support

• A complete lineup of Ford and Lincoln vehicles, from work trucks to luxury models

Compensation

• Base salary + aggressive performance incentives

• Earnings aligned with top-performing managers

• Full benefits package (health, dental, vision, 401k, PTO)

• Long-term growth within Sentry Auto Group

Who This Role Is Really For

• A current Sales Manager or top-producing closer ready to step up

• Someone looking for stability, long-term opportunity, and a real culture—not turnover

• A leader who believes the best results come from taking care of both the customer and the team

If you’re confident in your ability to lead—and you’re looking for a place where people build careers, not just hit short-term numbers—we’d like to talk.