Senior Marketing Strategist

About This Position

We're looking for a strategic Senior Marketing Strategist to set the direction for our brand and turn data into decisions that grow the business. You will own the brand strategy and marketing budget, and ensure every channel and touchpoint works as one integrated, 360° program that ladders back to company goals.

This is a high-visibility role for someone who thinks like a business owner: you'll connect consumer and market insights to clear plans, measurable results, and smart investment choices.

Qualifications

To be eligible for the position of Senior Marketing Strategist, an individual must:

• Possess a Bachelor’s Degree in Marketing, Business Administration, Communications, or related field(MBA Preferred);
• Have 6-8 years of progressive brand management experience, ideally within consumer services, retail, automotive aftermarket, QSR, or franchised business models;
• Have a proven track record leading multi-channel integrated campaigns that drive measurable foot traffic and sales growth; and
• Be extensively experience in managing external creative, media, and PR agencies.

Key responsibilities

Brand strategy and planning

• Develop and own the annual and multi-year brand strategy, positioning, and marketing plan, tied directly to company revenue, growth, and customer goals.
• Translate business objectives into clear marketing priorities, KPIs, and a roadmap the broader team can execute against.
• Identify growth opportunities across customer segments, products/services, and markets; build the business case to pursue them.
• Guard brand consistency: positioning, messaging architecture, and brand standards across every touchpoint.

Data, insights, and performance

• Use market research, customer data, competitive intelligence, and campaign performance to uncover insights that shape strategy.
• Define the measurement framework (KPIs, dashboards, attribution) and report results and recommendations to leadership.
• Run test-and-learn programs; optimize campaigns and spend based on what the data shows.
• Monitor category and consumer trends and turn them into actionable opportunities.

Budget ownership

• Own the full marketing budget: build the annual plan, allocate across channels and initiatives, and track spend against forecast.
• Evaluate ROI and ROAS by program and reallocate investment to the highest-impact work.
• Manage agency and vendor relationships, scopes, and contracts to deliver value within budget.

360° integrated marketing

• Lead integrated campaigns across paid, owned, and earned channels: digital, social, search, email/CRM, content, PR, in-store/local, partnerships, and events.
• Ensure every program connects to one brand story and one set of business goals, with no siloed tactics.
• Map and improve the end-to-end customer journey from awareness through loyalty and advocacy.
• Partner with Sales, Operations, Product, Finance, and Customer Experience so marketing plans align with how the business actually runs.

Leadership and collaboration

• Lead, coach, and develop brand/marketing team members and guide cross-functional partners.
• Brief and direct creative and media agencies to deliver strategic, on-brand work.
• Present strategy, results, and recommendations to senior leadership with clarity and confidence.

Employee Benefits

• Competitive compensation and bonus
• 401k plan with a company match.
• Comprehensive benefits including medical, dental and vision
• Company paid life insurance
• And more!

Why Join Midas?

At Midas, we’re more than just a car care brand, we’re a community of entrepreneurs, innovators, and customer champions. Join us in shaping the future of automotive service through smart growth and strategic real estate leadership.