Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

A fast‐growing, mission‐driven organization is seeking a Senior Lifecycle Marketing Manager to lead and execute lifecycle marketing initiatives in a high‐velocity, startup‐style environment. This role operates with a high degree of autonomy and is responsible for driving customer engagement and retention through data‐driven lifecycle strategies. You will own end‐to‐end lifecycle campaigns while partnering closely with Brand and Product leadership. Success in this role requires deep HubSpot expertise (must‐have), strong analytical skills, resilience, and the ability to execute pre‐defined processes while continuously improving performance across standard customer segments.

Responsibilities

• Lead end‐to‐end lifecycle marketing strategy and execution across email and SMS programs for multiple audiences (consumers, installers, partners)
• Own and execute the monthly email newsletter program, partnering with Content Marketing to identify and leverage relevant educational articles
• Independently manage campaign production, including:
  • Writing high‐performing email and SMS copy
  • Partnering with design on creative assets
  • Conducting QA and deploying campaigns through HubSpot
• Run and optimize pre‐defined lifecycle processes while identifying opportunities to set up and manage new projects as needed
• Drive engagement and retention strategies in partnership with Brand and Product leadership
• Optimize campaign performance through structured A/B testing (subject lines, content, CTAs, design, and send strategies)
• Analyze lifecycle performance across standard segments and translate insights into actionable improvements
• Manage timelines, stakeholders, and approvals autonomously in a fast‐paced environment
• Prepare clear performance reporting and make data‐driven decisions to continuously improve results

Required Qualifications

• 6+ years of experience in lifecycle, email, CRM, or retention marketing
• Expert‐level HubSpot experience (required; non‐negotiable)
• Proven ability to operate independently and manage programs with minimal oversight
• Strong analytical skills with experience analyzing audience segments and campaign performance
• Advanced experience using Excel and reporting tools for analysis and insights
• Demonstrated experience running structured, repeatable marketing processes at scale
• Strong copywriting and editing skills for email and SMS campaigns
• Excellent communication, stakeholder management, and project management skills
• Ability to thrive in a fast‐paced, startup‐style environment with shifting priorities
• High resilience, ownership mindset, and comfort navigating ambiguity

Preferred Qualifications

• Experience collaborating closely with Content Marketing to source and align educational content
• Ability to set up and manage new lifecycle projects or workflows
• Experience using AI tools to improve copy quality and execution speed
• Working knowledge of HTML/CSS
• Background or interest in clean energy, sustainability, or home electrification