Lifecycle Marketing Specialist

America's Test Kitchen is looking for a Lifecycle Marketing Specialist to lead the strategy and execution of email and push marketing programs that drive digital membership growth across America's Test Kitchen brands. This is a hands‑on role for a marketer who thinks in audiences, campaigns, and funnels — and who gets excited about using personalized email and push notifications to engage members and grow the business. Reporting into the Marketing team, you will own the email programs that move users from curious readers to engaged paid members of ATK's digital memberships, with a focus on driving engagement through triggered, personalized emails and notifications. You'll partner closely with Product, Editorial, Design, and Data to bring the right content and offer to home cooks at the right moment. Digital membership growth is the primary KPI for this role. Key Responsibilities Own the strategy and execution of email marketing and push programs supporting digital membership acquisition, onboarding, engagement, and retention Drive digital member engagement through triggered, personalized emails and push notifications across the member lifecycle Plan and execute membership promotions and offers in partnership with the broader marketing team, ensuring lifecycle marketing plays a central role in driving conversion and renewals Build personalized messaging that meets members where they are, based on what they cook, read, and engage with Collaborate with Editorial and Design to bring ATK's voice and recipe content into email campaigns without sacrificing brand quality Partner across the marketing team to build and maintain a segmentation strategy that improves targeting and grows LTV across the member base Report regularly on program performance against membership KPIs (conversion rate, engagement, retention) and surface insights that inform broader marketing strategy Qualifications 3‑5+ years of email marketing experience, ideally including time spent on lifecycle, triggered, or personalized programs (subscription, membership, or DTC backgrounds especially welcome) Demonstrated track record of using email to drive growth, engagement, and retention Hands‑on experience with an ESP/CDP, preferably Braze Familiarity and experience with push notifications Strong analytical skills and comfort working in BI tools to translate data into action Experience designing and running A/B tests to improve performance Excellent project management skills and the ability to drive programs forward A genuine interest in home cooking, food media, or membership businesses is a plus This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely. Salary Range: $70,000–$75,000 The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not limited to the candidate’s relevant experience, job‑related knowledge, skills, geographical location, and other job‑related factors permitted by law. #J-18808-Ljbffr