Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

America's Test Kitchen is looking for a Lifecycle Marketing Specialist to lead the strategy and execution of email and push marketing programs that drive digital membership growth across America's Test Kitchen brands. This is a hands-on role for a marketer who thinks in audiences, campaigns, and funnels — and who gets excited about using personalized email and push notifications to engage members and grow the business.

Reporting into the Marketing team, you will own the email programs that move users from curious readers to engaged paid members of ATK's digital memberships, with a focus on driving engagement through triggered, personalized emails and notifications. You'll partner closely with Product, Editorial, Design, and Data to bring the right content and offer to home cooks at the right moment.

Digital membership growth is the primary KPI for this role.

Key Responsibilities

• Own the strategy and execution of email marketing and push programs supporting digital membership acquisition, onboarding, engagement, and retention
• Drive digital member engagement through triggered, personalized emails and push notifications across the member lifecycle
• Plan and execute membership promotions and offers in partnership with the broader marketing team, ensuring lifecycle marketing plays a central role in driving conversion and renewals
• Build personalized messaging that meets members where they are, based on what they cook, read, and engage with
• Run a continuous testing program to improve email performance over time
• Collaborate with Editorial and Design to bring ATK's voice and recipe content into email campaigns without sacrificing brand quality
• Partner across the marketing team to build and maintain a segmentation strategy that improves targeting and grows LTV across the member base
• Report regularly on program performance against membership KPIs (conversion rate, engagement, retention) and surface insights that inform broader marketing strategy

Qualifications

• 3-5+ years of email marketing experience, ideally including time spent on lifecycle, triggered, or personalized programs (subscription, membership, or DTC backgrounds especially welcome)
• Demonstrated track record of using email to drive growth, engagement, and retention
• Hands-on experience with an ESP/CDP, preferably Braze
• Familiarity and experience with push notifications
• Strong analytical skills and comfort working in BI tools to translate data into action
• Experience designing and running A/B tests to improve performance
• Excellent project management skills and the ability to drive programs forward
• A genuine interest in home cooking, food media, or membership businesses is a plus

This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.

Salary Range: $70,000-$75,000

The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, geographical location, and other job-related factors permitted by law.

About America's Test Kitchen:

The mission of America's Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America's Test Kitchen, Cook's Country, and America's Test Kitchen: The Next Generation), award-winning magazine (Cook's Illustrated) and limited-edition newsstand issues, cookbooks, podcasts, FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston's Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques.

Why America's Test Kitchen:

We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that's how innovation happens in our test kitchen, in our offices, and in life.

We at America's Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.

We welcome your application.