Field Program Specialist - AZ
Redbarn Pet Products Llc
Description: About Us At Redbarn Pet Products, we're passionate about creating high-quality food, treats, and chews that help pets live happy, healthy lives. Built on a commitment to safety, integrity, and innovation, our team works together to deliver products pet parents trust and pets love. Join us and be part of a company dedicated to making a difference for pets and their families every day. What We Offer We provide a competitive compensation and benefits package, including:
- Medical, Dental, and Vision Insurance
- 401(k) with Company Match
- Flexible Spending Accounts (FSA) & Health Savings Account (HSA)
- MetLife Voluntary Benefits
- Pet Insurance
- Life and Accidental Death & Dismemberment Insurance
- Long-Term Disability (LTD) Insurance
- Paid Holidays, Vacation, and Sick Time
- Employee Pet Food Discounts
- Manage the company's retail demonstration program and ensure consistent, high-quality execution.
- Recruit, train, schedule, supervise, coach, and support demo representatives.
- Coordinate demo schedules with retail partners and Sales.
- Manage demo inventory, logistics, budgets, and reporting.
- Monitor KPIs, consumer engagement, product trial, sales impact, and ROI.
- Identify opportunities to improve training, field execution, and operational processes.
- Plan and execute expos, festivals, retail activations, community events, and brand experiences.
- Manage event staffing, vendors, shipping, setup, budgets, and post-event reporting.
- Supervise field staff during events and ensure consistent brand representation.
- Evaluate event performance and recommend future improvements.
- Develop event playbooks and standard operating procedures.
- Lead breeder program recruitment, onboarding, communication, and relationship management.
- Develop strategies to grow breeder participation and engagement.
- Build relationships with breeders, handlers, kennel clubs, and other pet-industry influencers.
- Coordinate company participation in dog shows and breeder events.
- Track program participation and business impact.
- Partner with Sales, Marketing, Customer Service, Operations, and Product teams.
- Manage program budgets and track expenses.
- Develop reports and dashboards and communicate results to leadership.
- Maintain program schedules, documentation, training materials, and SOPs.
- Identify opportunities to improve efficiency and customer experience.
- Travel as needed for demos, events, dog shows, breeder outreach, and industry functions.
- Directly supervise demo representatives.
- Recruit, onboard, train, coach, and develop field team members.
- Establish performance expectations and provide ongoing feedback.
- Monitor attendance, scheduling, performance, and compliance.
- Support performance evaluations and employee-relations matters in partnership with management and Human Resources.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- 5+ years of experience in field marketing, event management, program management, consumer marketing, retail marketing, or a related field.
- Prior supervisory or people-management experience required.
- Experience managing multiple projects in a fast-paced environment.
- Strong project management, organizational, and time-management skills.
- Excellent communication, presentation, interpersonal, and relationship-building skills.
- Experience managing field teams, vendors, agencies, or brand ambassadors preferred.
- Budget management and reporting experience.
- Experience with KPIs, program reporting, and performance analysis preferred.
- Proficiency with Microsoft Office and project management software.
- Experience with CRM or event management platforms preferred.
- Must reside in one of the approved markets-Seattle, Dallas, Austin, Houston, Denver, Chicago, Cincinnati, Atlanta, Charlotte, St. Louis, Orlando, New Jersey, or Phoenix-and be within reasonable proximity to a major commercial airport.
- Ability to travel approximately 25-50%, including weekends and occasional extended travel.
- Pet industry, CPG, retail marketing, or related consumer-facing experience.
- Familiarity with breeders, dog shows, kennel clubs, or companion animal organizations.
- Experience with experiential marketing, brand activations, or ambassador programs.
- Experience managing retail demonstration programs or field sales teams.
- Ability to travel approximately 25-50% as required.
- Ability to work weekends, holidays, and occasional extended hours.
- Ability to stand, walk, and participate in retail and event activities for extended periods.
- Ability to lift and transport program materials and equipment as needed.
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