Brand Engagement Manager

Job Description

Job Description:\n\nAbout Us\nNoodle & Boo is a premium baby, family, personal care, laundry, and home care brand known for gentle formulas, trusted quality, and an emotional connection with parents, gift-givers, and families.We are looking for a hands-on ecommerce and growth leader to strengthen our direct-to-consumer business, improve the digital customer experience, and help build deeper relationships with our customers across owned and paid digital channels.\nRole Overview\nNoodle & Boo is seeking a Brand Engagement Manager to lead brand engagement across creator relationships, community programs, product seeding strategy, mom-focused and mission-driven events, affiliate and ambassador initiatives, loyalty engagement support, TikTok and influencer agency coordination, PR opportunities, and cross-channel storytelling.\nThis is a hands-on consumer brand marketing role for someone who understands creator marketing, customer engagement, brand partnerships, product gifting strategy, events, mission-driven activations, affiliate programs, ambassador communities, and the operational follow-through required to turn relationships into meaningful brand momentum.\nThe Brand Content Creator owns the working social media calendar, daily content capture, content drafting, posting support, UGC organization, event content, and basic customer engagement. The Brand Engagement Manager sets the engagement priorities that feed the content calendar, including creator activity, product seeding priorities, mom community events, First Night Kit and local giveback activations, affiliate opportunities, loyalty themes, partnerships, PR moments, and cross-channel content needs.\nThis role owns product seeding strategy, including audience selection, campaign themes, partner fit, follow-up expectations, and performance learnings. Operations owns fulfillment, shipping execution, and product mailing logistics, with this role providing strategic direction and partner context.\nThis role also supports LinkedIn, founder thought leadership, and blog storytelling by helping identify, coordinate, and develop engagement-driven opportunities in partnership with the VP Marketing, Brand Content Creator, Head of Ecommerce & DTC Growth, and other marketing stakeholders as appropriate.\nRole Mission\nBuild a thoughtful brand engagement engine that strengthens creator relationships, customer love, mom community participation, First Night Kit and local giveback engagement, affiliate and ambassador growth, professional advocacy, PR visibility, loyalty participation, and cross-channel brand storytelling.\nKey Responsibilities\nLead Brand Engagement Strategy\n\nBuild and manage Noodle & Boo's brand engagement plan across creators, customers, mom communities, product seeding strategy, loyalty, mission-driven activations, affiliates, ambassadors, professional partners, and brand partnerships.\nTranslate brand priorities into monthly engagement themes that support social media, creator outreach, events, loyalty, email/SMS, paid media, ecommerce, PR, retail storytelling, Docs & Doulas, Mama Ambassadors, and affiliate programs.\nPartner with the VP Marketing to ensure engagement programs reflect Noodle & Boo's brand strategy, messaging, voice, values, premium positioning, and mission sensitivity.\nPartner with the Creative Director, Head of Ecommerce & DTC Growth, and Brand Content Creator so engagement activity supports brand standards, ecommerce priorities, and content needs.\nDevelop Social Calendar Inputs and Content Priorities\n\nProvide the Brand Content Creator with monthly and weekly content priorities based on creator activity, product seeding, Docs & Doulas outreach, Mama Ambassador activity, affiliate campaigns, events, first-night-kit activations, loyalty moments, PR opportunities, and brand campaigns.\nReview the social calendar to ensure it reflects important engagement opportunities, creator content, UGC, customer stories, event recaps, product education, mission moments, professional partner activity, and ambassador storytelling.\nPartner with the Brand Content Creator to identify what should be filmed, reposted, recapped, saved, repurposed, or escalated for review.\nEnsure social content supports broader brand engagement goals rather than functioning only as daily posting.\nIdentify engagement moments that may become LinkedIn or blog content, including creator wins, retail milestones, founder stories, event recaps, mission moments, professional partner insights, and community proof points.\nRoute those story opportunities to the VP Marketing, Head of Ecommerce & DTC Growth, Brand Content Creator, or Creative Director based on the channel and approval need.\n\nManage Creator and Community Relationships\n\nIdentify, outreach, and build relationships with creators, micro-influencers, mom creators, baby care voices, lifestyle creators, gift guides, professional advocates, and relevant community partners.\nDevelop creator and community outreach priorities that reflect Noodle & Boo's premium positioning, customer base, product priorities, mission, brand values, TikTok Shop needs, and affiliate potential.\nManage creator relationship follow-up, content links, usage rights, affiliate opportunities, performance notes, and relationship tracking.\nMaintain a clear creator and community partner database with audience fit, contact details, product interests, content history, rights status, code/link details where applicable, and next steps.\nIdentify top-performing creators and advocates for deeper partnerships, paid collaborations, event invitations, affiliate opportunities, ambassador roles, PR moments, and long-term brand relationships.\n\nDevelop Product Seeding Strategy\n\nOwn the strategy, audience segmentation, product priorities, campaign themes, partner selection criteria, and success measures for creator, affiliate, ambassador, professional partner, and community product seeding initiatives.\nPartner with the TikTok agency, Influencer Agency, VP Marketing, Head of Ecommerce & DTC Growth, Creative Director, Brand Content Creator, and Operations to determine product focus, themes, and recipient priorities.\nBrief product inserts, talking points, creator prompts, ambassador prompts, affiliate prompts, and content direction in partnership with the VP Marketing and Creative Director.\nPartner with Operations for fulfillment, shipping execution, inventory availability, and mailing logistics; Operations owns the execution of product mailings.\nTrack seeding outcomes such as content received, usage rights, partner response, affiliate activity, post status, product feedback, and performance learnings.\n\nLead Affiliate, Ambassador, and Professional Advocacy Programs\n\nDevelop and grow Noodle & Boo's affiliate ecosystem, including creator affiliates, TikTok Shop affiliates, Mama Ambassadors, Docs & Doulas partners, professional advocates, and other approved referral or advocacy programs.\nDefine what each program is today and what it should grow to become. Docs & Doulas should begin as a trusted professional outreach, education, sampling, and referral program for doulas, lactation consultants, nurses, pediatric and OB/GYN offices, birthing centers, and baby educators, and grow into a broader professional advocacy network. Mama Ambassadors should begin as a curated group of purpose-driven moms, customers, creators, and community hosts, and grow into a scalable brand advocacy and referral community that supports events, education, giveback initiatives, content, and customer trust.\nEstablish program criteria, outreach lists, partner profiles, onboarding materials, education tools, referral or affiliate opportunities, content guidelines, and follow-up workflows for each partner type.\nPartner with the Head of Ecommerce & DTC Growth to define affiliate tracking needs, referral links, codes, attribution, commission or incentive structures, payout processes, channel rules, and reporting cadence where applicable.\nPartner with the VP Marketing and Creative Director to ensure all professional-, ambassador-, and affiliate-facing materials are accurate, tasteful, compliant, premium, and brand-right.\nMonitor affiliate and ambassador quality to ensure partners protect the brand, avoid inappropriate claims, control discounting, and support customer trust.\n\nLead Mom Community and Mission-Driven First Night Kit Events\n\nDevelop and manage Noodle & Boo's mom community and mission-driven event strategy, including mom-focused events, First Night Kit activations, local giveback events, founder moments, retail activations, professional-community events, ambassador gatherings, and community partnerships.\nBuild events that deepen relationships with moms, families, creators, customers, ambassadors, professional partners, nonprofit partners, and local communities while supporting Noodle & Boo's broader mission to care for babies and families.\nTie mom community events to First Night Kit efforts, local giveback opportunities, mission-driven activations, product education, and meaningful brand storytelling where appropriate.\nPartner with Operations and internal teams to define event product needs, First Night Kit materials, logistics, content needs, partner roles, and follow-up actions.\nDevelop repeatable event playbooks that can be adapted for local partners, retail partners, creators, Mama Ambassadors, Docs & Doulas partners, mom groups, nonprofit partners, or community organizations.\nProtect the dignity and sensitivity of mission-related storytelling by ensuring content around foster children, First Night Kits, and giveback efforts is handled respectfully and appropriately.\n\nCoordinate Agency, PR, and Partnership Initiatives\n\nServe as the day-to-day internal coordinator for TikTok and influencer agency activity related to creators, TikTok Shop support, affiliate pushes, event participation, product seeding strategy, and content opportunities.\nManage agency agendas, follow-ups, approvals, deliverables, creator briefs, campaign themes, product priorities, affiliate opportunities, and content learnings.\nPartner with the VP Marketing and PR resources to identify founder storytelling, local visibility, gift guide, community relations, professional partner, ambassador, affiliate, and mission-driven PR opportunities.\nIdentify and coordinate brand, event, retail, nonprofit, professional, and community partnerships that support engagement goals and require strategic alignment, PR sensitivity, founder involvement, affiliate economics, or brand review.\n\nSupport Loyalty and Customer Engagement\n\nSupport loyalty engagement in partnership with the VP Marketing, Head of Ecommerce & DTC Growth, lifecycle/email partner, Brand Content Creator, and Shopify/LoyaltyLion support.\nHelp develop loyalty engagement themes, member content, reward storytelling, social promotion, event tie-ins, referral opportunities, ambassador tie-ins, affiliate overlap, and mission-driven participation moments.\nIdentify ways to use loyalty to increase repeat purchase, customer participation, event attendance, referrals, First Night Kit awareness, and brand advocacy once the program is ready to launch.\n\nGuide Cross-Channel Content Opportunities\n\nIdentify creator, customer, affiliate, ambassador, professional partner, event, UGC, testimonial, community, and mission-driven stories that can be repurposed across social, ecommerce, email/SMS, paid media, PR, blog, LinkedIn, retail, Amazon, and Target storytelling.\nWork with the Brand Content Creator to ensure engagement activity translates into useful social content, event recaps, UGC, creator content, product education, and community storytelling.\nWork with the Creative Director, Head of Ecommerce & DTC Growth, paid media partners, PR resources, and email/SMS resources to route strong content to the right channels.\nTrack usage rights and content permissions so strong assets can be reused appropriately.\n\nMeasure Performance and Optimize Programs\n\nTrack weekly and monthly performance across creator relationships, product seeding strategy, affiliate activity, ambassador development, Docs & Doulas outreach, mom community events, First Night Kit activations, local giveback efforts, agency coordination, UGC, PR-support opportunities, and content reuse.\nReport on creator outreach, response rates, posts live, UGC assets collected, usage rights secured, ambassador signups, affiliate links/codes, affiliate revenue where available, professional partner outreach, event participation, partner feedback, customer insights, and story opportunities.\nIdentify which creators, professional partners, ambassadors, affiliates, products, content themes, events, partners, and mission moments are resonating most strongly.\nShare actionable insights with the VP Marketing, Head of Ecommerce & DTC Growth, Brand Content Creator, Creative Director, PR resources, paid media, email/SMS, ecommerce, retail, Amazon, and Target stakeholders as relevant.\n\nKey Performance Areas\n\nBrand engagement planning and execution\nCreator and community relationship quality, outreach volume, and response rate\nProduct seeding strategy, recipient fit, content outcomes, usage rights, and learnings\nAffiliate program structure, partner quality, tracking, codes/links, and revenue where measurable\nMama Ambassador and Docs & Doulas program clarity, recruitment, onboarding, education, and activity\nTikTok and influencer agency coordination\nTikTok Shop creator and affiliate support\nMom community, First Night Kit, local giveback, and mission-driven event planning and execution\nEvent partner outreach, attendance, content captured, follow-up, and repeatable playbooks\nPR, founder, LinkedIn, blog, and cross-channel storytelling inputs\nLoyalty and customer engagement support\nContent reuse across social, ecommerce, email, paid media, PR, Amazon, Target, and retail storytelling\nQuality of reporting, insights, recommendations, and stakeholder communication\nOrganization, responsiveness, follow-through, and brand fit\n\n4-7+ years of experience in brand marketing, creator marketing, influencer marketing, partnerships, event marketing, social media, customer engagement, community marketing, affiliate marketing, ambassador programs, or consumer engagement.\nExperience with premium CPG, baby, beauty, skincare, wellness, lifestyle, fashion, home, or family-focused brands preferred.\nStrong understanding of Instagram, TikTok, Reels, Stories, creator culture, micro-influencers, UGC, gifting, affiliate creators, ambassador programs, referral programs, and social trends.\nExperience managing creators, product seeding strategy, influencer gifting, ambassador programs, affiliate programs, event partnerships, customer engagement programs, or brand partnerships.\nStrong interest in mission-driven brand building and creating meaningful experiences for moms, families, children, and professional care communities.\nStrong organization skills and ability to manage trackers, calendars, agencies, events, partners, affiliates, am