SRT-Direct Connection - Performance Parts Commercial Strategy Analyst

The Performance Parts Commercial Strategy Analyst is responsible for driving data‑backed decision‑making across the performance parts business. This role analyzes market trends, product performance, pricing, sales channels, customer behavior, and competitive activity to develop strategies that grow revenue, expand market share, and strengthen Direct Connection presence in the performance aftermarket. The analyst partners closely with Product, Marketing, Supply Chain, Finance, and Sales to optimize the commercial success of performance parts and accessories.

Key Responsibilities:

• Market & Competitive Intelligence
  • Research performance‑aftermarket trends, motorsports demand, enthusiast behavior, and competitive offerings.
  • Track competitor pricing, new product releases, promotional activity, and brand positioning.
  • Build market models that identify high‑growth performance categories (engine, suspension, tuning, power adders, etc.).

• Commercial Performance Analysis
  • Analyze product‑level sales, mix, profitability, and channel performance (dealers, distributors, e‑commerce).
  • Deliver dashboards and KPIs to leadership—revenue, margin, volume, SKU velocity, attach rates, etc.
  • Identify underperforming product lines and recommend corrective actions.
• Pricing & Margin Optimization
  • Support development of performance‑parts pricing strategies, including MSRP, dealer pricing, and promotions.
  • Conduct margin analysis, elasticity modeling, and competitive pricing comparisons.
  • Recommend price changes or incentive programs to maximize profitability and sales growth.  
• Product Strategy & Business Case Support
  • Build financial models for new performance parts: volume forecast, ROI, cost analysis, and break‑even.
  • Analyze historical data to support decisions on product launches, discontinuations, or line expansions.
  • Partner with engineering and product teams to align specs, costs, and performance requirements with market demand.
• Channel & Dealer Strategy
  • Evaluate performance across direct retail, dealer networks, upfitters, and online marketplaces.
  • Assess dealer stocking levels, ordering patterns, and promotional participation.
  • Support creation of dealer programs, incentives, and training materials to strengthen wholesale performance.
• Go‑to‑Market & Commercial Planning
  • Assist Marketing with campaign planning using data‑driven targeting and category insights.
  • Provide input for catalog updates, new product introductions, and performance‑brand messaging.
  • Support annual commercial plans including volume forecasts, pricing schedules, and budget inputs.
• Reporting & Executive Communication
  • Prepare clear, concise executive level presentations that convert complex analysis into actionable recommendations.
  • Deliver insights to senior leadership on risks, opportunities, and strategic paths forward.
  • Maintain accuracy and consistency across reporting tools and commercial datasets.

Our Benefits - Designed with You in Mind

Comprehensive Health & Well-being Coverage

From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage - ensuring you and your family stay healthy and protected.

Generous Paid Time Off

We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24 th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans

We help you plan for the future with:

• An employer match on contributions to your 401k, Roth, and Catch-Up plans
• An employer contribution, even if you don’t contribute

Income Protection & Insurance Options

Benefit from included and optional disability, life, and other insurance programs - because your peace of mind matters.

Company Vehicle Lease Program

Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.

Family Building Benefit

We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Support for Your Growth and Giving Back

We believe in investing in your future and your passions:

• Tuition reimbursement
• Student loan refinancing programs
• 18 paid volunteer hours each year to make a difference in your community

And so much more!

When you join us, you’re not just building a career - you’re joining a company that supports you, inside and outside of work.