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Product Marketing Manager

TalentBridge

Title - Product Marketing Manager
Location: Remote
Duration: 4 Months
Industry: B2B SaaS / Hospitality Technology

We are seeking a hands-on Product Marketing professional to join a growing B2B SaaS company. This role will support a period of concentrated product releases and will focus on product launches, positioning and messaging, and sales enablement .

The ideal candidate is a strong individual contributor who can quickly understand a product, translate features into compelling customer value, and independently produce high-quality marketing and sales content.

Key Responsibilities

Product Launches
  • Own go-to-market execution for scheduled product and feature launches.
  • Develop launch plans, timelines, cross-functional checklists, and communications.
  • Partner with Product, Sales, Customer Success, and Support teams to coordinate launches.
  • Create release notes, customer emails, in-app messaging, and help-center content.
  • Track launch adoption and gather post-launch feedback.
Positioning & Messaging
  • Develop and refine product positioning and messaging.
  • Translate product capabilities into clear customer-facing value propositions.
  • Tailor messaging for different customer segments and personas.
  • Collaborate with Sales and customer-facing teams to validate and improve messaging.
  • Maintain consistent product messaging across marketing and sales materials.
Sales Enablement
  • Create sales enablement materials including battlecards, one-pagers, pitch decks, and objection-handling guides.
  • Develop product narratives and demo messaging that support sales conversations.
  • Partner with Sales leadership to identify content gaps and prioritize materials.
  • Conduct short enablement sessions to introduce new materials to the sales team.
Required Qualifications
  • 1-3+ years of Product Marketing experience , preferably in-house.
  • Experience marketing B2B SaaS/software products to business customers.
  • Demonstrated experience owning or executing product launches from planning through launch.
  • Strong experience with product positioning and messaging .
  • Experience creating sales enablement content , such as battlecards, one-pagers, presentations, or sales playbooks.
  • Excellent written and verbal communication skills.
  • Strong writing skills with the ability to simplify complex product concepts.
  • Ability to work independently and manage multiple priorities with minimal supervision.
  • Comfortable working in a remote environment and collaborating cross-functionally.
  • Ability to ramp quickly and deliver meaningful work within the first few weeks.
Preferred Qualifications
  • Previous contract or consulting Product Marketing experience.
  • Experience with vertical SaaS, marketplaces, hospitality, travel, property management, or field-service software .
  • Experience marketing products to SMB or franchise businesses .
  • Experience with AI-powered products or features .
  • Familiarity with CRM and sales enablement tools.
  • Experience working in a sales-assisted SaaS environment.

Ideal Candidate

We are looking for a hands-on Product Marketer, not a strategy-only consultant . The successful candidate will be comfortable taking ownership of deliverables, writing content, coordinating launches, partnering with Sales and Product, and producing high-quality work with limited day-to-day direction.

Writing samples and examples of product launches or sales enablement work may be requested during the interview process.
Vacancy posted 2 days ago
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