Director of Performance Marketing

Director Of Performance Marketing

Ingenio | San Francisco

Before we get started: Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience. If you believe you'd be a great fit for this role, we invite you to apply even if you do not meet all points on the job description.

Who we are: Ingenio is on a mission to make spiritual wellness a core part of modern self-care. We are a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. We are passionate about connecting people with the world's best advisors and content to restore spiritual wellness to its rightful place, easing the stress of modern life with trusted ancient practices.

Our global portfolio spans over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang.

How you'll be impactful: As the Director of Performance Marketing for Keen, you will be the primary architect of growth for our most iconic flagship brand. You will be impactful by steering a high-velocity acquisition engine that connects millions of people with the world's best spiritual advisors across web and mobile platforms. By blending "player/coach" leadership with an AI-forward approach to Search and Paid Social, you will directly scale Keen's market leadership and empower more people to find the guidance they need.

Please note: This role will require being in our SF office at least 3 days per week (Tuesday-Thursday).

What you'll be doing:

• Architect Keen's Growth Engine: Own the end-to-end strategy and execution for a multi-million dollar monthly budget. You'll optimize a sophisticated mix of Google Search, Meta, TikTok, and Apple Search Ads, while aggressively testing emerging and experimental channels to find our next big win.
• Drive Mobile & Web Synergy: Optimize the user journey across both the Keen web experience and our mobile app, navigating the complexities of cross-platform attribution and post-IDFA tracking.
• Lead as a "Working Lead": Transition effortlessly between high-level vision and "hands-on-keyboard" execution. You'll audit account structures, launch high-stakes campaigns, and ensure technical excellence by staying close to the data.
• Drive Measurable Efficiency: Move the needle on Keen's bottom line by delivering consistent improvements in CAC and LTV/CAC ratios. You will foster a culture of "test and learn," overseeing rigorous A/B testing across creative assets, landing pages, and audience segmentation.
• Cross-Functional Partnership: Act as a strategic partner to Finance and Product teams. You will provide the executive suite with high-clarity, data-backed insights into unit economics, ensuring our UA spend is always fueling long-term, sustainable growth.

What you'll need to be successful:

• Experience: 8+ years in performance marketing, specifically within high-volume B2C marketplaces, with a proven track record of managing $1M+ monthly spend.
• Education: Bachelor's degree in Marketing, Business, Mathematics, or a related quantitative field preferred.
• Technical Mastery: Deep, "under-the-hood" expertise in Google Ads (SEM) and Paid Social (Meta/TikTok), along with experience using MMPs like AppsFlyer or Adjust.
• The "Player/Coach" DNA: You don't wait for a playbook—you write it. You are a major self-starter who is as comfortable building a complex spreadsheet as you are presenting a 12-month growth roadmap to leadership.
• AI-Forward Mindset: You actively use AI tools to automate workflows, optimize creative production, or analyze large datasets to gain a competitive edge.

Perks & Benefits:

• Opportunity to work alongside a friendly, talented, and highly collaborative team
• Premium medical, dental, and vision insurance
• Generous holiday and PTO policies (including Birthday PTO!)
• Summer Fridays
• Technology stipend
• 401k matching program
• Lunch
• Wellness allowance
• Training and development opportunities and allowance
• Fun and inclusive in-person and virtual events

Pay Transparency: The US base salary range for this full-time position is $160,000-$180,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Candidates must have valid work authorization. This role does not sponsor or support new or transferred H-1B, F-1, OPT, STEM OPT, or any other visas.

Why Ingenio? Our growing team of over 300 employees is powered by our diverse perspectives and company core values:

• We are humble. We believe the best result is achieved by leveraging others' perspectives
• We think like owners. We make decisions that optimize for the greater good of the organization
• We challenge limiting beliefs. We are at our best when we identify and shatter status quo expectations

Ingenio is an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.