Social Media Coordinator

Job Description

Job Description:\n\nAbout Bask & Lather Co.Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoringcrowns and confidence. What began as a kitchen remedy has grown into one of the mostrecognized textured-hair brands in the United States, known for transformative products,authentic storytelling, and a deeply engaged community.\nAs we continue to grow, social media plays a critical role in how customers discover,experience, and connect with Bask & Lather. We are building a social team that moves quickly,understands culture, creates consistently, and produces content that earns attention and drivesaction.\n\nThe OpportunityBask & Lather is seeking a creative, resourceful, and highly organized Social Media Coordinatorto support the daily execution of our organic social media and content strategy.\nThis is a hands-on content-creation role. A primary responsibility of the Social MediaCoordinator is to regularly film, edit, publish, and appear in original social content. This is notsimply a scheduling, community-management, or administrative position.\nThe successful candidate must be comfortable picking up a phone or camera, setting up lightingand audio, directing talent, capturing multiple concepts, and editing footage into polished,platform-native content. This person will create content from products, employees, customerstories, office moments, retail activations, trends, launches, and cultural conversations.\nThe ideal candidate is deeply familiar with social culture, moves with urgency, accepts creativefeedback well, and enjoys working both behind and in front of the camera.\n\nKey Responsibilities\n\nContent Filming and Production● Regularly film original social content at Bask & Lather’s office, content studios, retaillocations, brand events, activations, and other approved locations.\n● Capture short-form videos, product demonstrations, tutorials, transformations, founderand employee content, customer stories, educational content, behind-the-scenesmoments, and trend-based concepts.● Film using smartphones, cameras, lighting, microphones, tripods, and other productionequipment.● Prepare filming environments and ensure appropriate lighting, framing, sound, styling,products, props, talent, and backgrounds.● Direct employees, models, creators, customers, and other participants during contentcapture.● Comfortably appear on camera, demonstrate products, provide voiceovers, participate intrends, and host social content when needed.● Edit short-form videos using CapCut, Adobe Premiere Pro, native platform tools, orsimilar software.● Create and edit graphics, static posts, carousels, Stories, Reels, short-form videos, andother platform-native content.● Add captions, graphics, sound, transitions, hooks, calls to action, and other creativeelements that improve content performance.● Repurpose footage into multiple versions, formats, hooks, and platform-specific edits.● Organize raw footage, edited content, project files, and approved assets within thecompany’s content library.● Maintain a consistent production pace and meet established weekly content-volumeexpectations.● Capture timely content between formal shoots and respond quickly to real-time socialopportunities.\n\nSocial Media Execution● Collaborate with the Senior Social Media & Content Marketing Manager to execute andstrengthen Bask & Lather’s online identity.● Support content execution across Instagram, TikTok, Facebook, YouTube, Pinterest,TikTok Shop, and emerging platforms.● Contribute ideas and observations that help inform the brand’s organic social andcontent strategy.● Translate approved strategies, campaign plans, launches, promotions, and culturalmoments into platform-native content.● Draft captions, hooks, scripts, on-screen text, calls to action, and supporting social copy.● Schedule and publish approved content accurately and on time.● Adapt content for the audience, format, behavior, and technical requirements of eachplatform.● Maintain a consistent brand voice, visual identity, tone, and quality standard across allchannels.● Conduct quality-control checks before publishing, including spelling, links, productnames, pricing, claims, captions, and formatting.\n● Monitor platform updates, emerging formats, beauty conversations, textured-hair trends,competitors, and relevant cultural moments.● Proactively bring relevant, executable content ideas to the team, including why theconcept fits Bask & Lather and how it should be produced.\n\nLive Social Content● Regularly appear on camera and participate in or host TikTok Live, Instagram Live,product demonstrations, tutorials, interviews, and other live social experiences.● Prepare products, talking points, demonstrations, equipment, and supporting materialsbefore live sessions.● Engage with the audience in real time while maintaining Bask & Lather’s brand voiceand messaging standards.● Monitor live comments and escalate customer-service concerns, product complaints, orsensitive issues appropriately.● Review live performance and identify opportunities to improve future sessions.\n\nContent Planning and Coordination● Support the Senior Social Media & Content Marketing Manager in maintaining theorganic social content calendar.● Participate actively in brainstorms and contribute original, executable content ideas.● Prepare shot lists, scripts, props, products, equipment, talent schedules, and otherproduction materials.● Coordinate with employees, creators, models, customers, and internal partnersparticipating in content.● Track content through concepting, filming, editing, review, approval, scheduling, andpublishing.● Identify missing assets, production needs, or execution risks early and recommendsolutions.● Maintain an organized pipeline of ready-to-publish, evergreen, campaign, and real-timecontent.● Assist with content capture during brand events, retail activations, launches, shoots, andother company moments.\n\nCommunity Management● Monitor and respond to comments, direct messages, mentions, tagged content, andcustomer inquiries across social platforms.● Engage with customers and followers using Bask & Lather’s established voice and tone.● Build meaningful relationships with customers, supporters, and brand advocates throughthoughtful and timely engagement.● Identify strong customer testimonials, transformations, questions, and conversations thatcan become content.\n● Monitor audience sentiment and share recurring feedback, concerns, questions, andcontent opportunities with the appropriate teams.● Escalate customer-service issues, product complaints, sensitive conversations, andpotential brand risks promptly.● Follow established moderation, response, and escalation guidelines.\n\nCreator and User-Generated Content Support● Identify emerging creators, cultural voices, and social-media personalities who may alignwith Bask & Lather.● Share potential partnership opportunities with the Influencer & Affiliate MarketingManager.● Support creator relationships through content capture, event participation, assetorganization, and amplification across Bask & Lather’s owned social channels.● Track tagged content, customer testimonials, product demonstrations, andtransformation stories.● Request and document appropriate permissions before reposting customer or creatorcontent.● Download, label, organize, and maintain approved creator and user-generated content.● Assist with adapting creator content for Bask & Lather’s organic social channels.● Support content capture during creator visits, events, and brand activations.● Ensure creator and customer content used on owned channels meets brand and qualitystandards.\n\nPerformance Tracking and Optimization● Review social engagement, web traffic, watch time, completion rate, reach, audiencegrowth, shares, saves, comments, and conversion-related metrics.● Maintain accurate performance trackers and assist with weekly and monthly socialreporting.● Identify high-performing hooks, formats, topics, products, creative styles, andplatform-specific patterns.● Share practical observations about what is working, what is underperforming, and whatshould be tested next.● Apply performance insights to future filming, editing, caption writing, publishing, andcontent execution.● Participate in content reviews and post-campaign discussions.● Balance creative judgment with data-informed decision-making to improve contentperformance.\n\nRequired Qualifications● 3+ years of experience creating social content for a consumer brand, organization,agency, creator, or professional social account.\n● Demonstrated experience personally filming and editing short-form video for TikTok,Instagram Reels, YouTube Shorts, or similar platforms.● A portfolio showing content the candidate personally filmed and edited.● Strong understanding of TikTok, Instagram, Facebook, YouTube, Pinterest, TikTok Shop,and emerging social platforms.● Hands-on proficiency with CapCut, Adobe Premiere Pro, native platform editing tools, orsimilar video-editing software.● Experience creating basic social graphics, carousels, static posts, or similar digitalcontent.● Ability to capture clean, engaging content using smartphones, cameras, microphones,lighting, and basic production equipment.● Strong understanding of framing, lighting, audio, pacing, hooks, captions, transitions,and platform-native storytelling.● Comfortable regularly working behind the camera and appearing on camera.● Comfortable hosting or participating in live social content.● Strong writing, grammar, proofreading, and copy-editing skills.● Genuine interest in beauty, haircare, textured hair, social media, and culture.● Strong organizational skills and the ability to manage multiple assignments anddeadlines.● High attention to detail and a commitment to producing accurate, polished work.● Ability to receive direct creative feedback, revise work quickly, and continuously improve.● Willingness and ability to work fully on-site in Yonkers, New York.● Availability to support occasional evening or weekend shoots, live sessions, events, orreal-time content opportunities with advance notice when possible.\n\nPreferred Qualifications● Experience creating content for a beauty, haircare, wellness, lifestyle, retail, orconsumer-products brand.● Familiarity with textured-hair products, routines, terminology, and customer needs.● Experience filming product demonstrations, tutorials, transformations, interviews, andevent content.● Experience with TikTok Shop or other social-commerce content.● Proficiency with Canva, Adobe Photoshop, or similar design tools.● Experience with Sprout Social or another social scheduling and reporting platform.● Familiarity with Shopify, Microsoft Office, and Google Workspace.● Experience using performance data to improve social content.\n\nWhat You Bring\n\nContent-Creation AbilityYou enjoy filming and editing. You do not need a formal production crew to create effectivesocial content. You can take an idea from a brief to a finished, publishable asset.\n\nSocial and Cultural FluencyYou understand what is happening across platforms, beauty, textured hair, and culture. You candistinguish between an authentic opportunity and a trend that does not fit the brand.\n\nCreativity and ResourcefulnessYou can turn products, employees, customer stories, events, office moments, and everydayopportunities into engaging content.\n\nSpeed and AgilityYou understand that social media moves quickly. You can film, edit, revise, and publish contentwithin tight timelines.\n\nData-Informed ThinkingYou use performance insights to improve hooks, formats, topics, editing, and future contentdecisions.\n\nHigh StandardsYou care about lighting, sound, framing, storytelling, spelling, product accuracy, brandconsistency, and the details that affect quality.\n\nCoachabilityYou are comfortable receiving clear creative direction and revising your work. You use feedbackto improve both the immediate deliverable and your future execution.\n\nOwnershipYou keep track of deadlines, communicate early when something is at risk, and bring solutionsinstead of waiting for someone else to solve a problem.\n\nCollaborationYou work effectively with social, brand, influencer, customer experience, e-commerce, growth,and operations teams.\n\nSuccess MeasuresSuccess in this role will be measured through:● Consistent delivery of assigned weekly content volume● Quality and originality of filmed and edited content\n● Ability to turn briefs into publishable, platform-native content● Accuracy and timeliness of content production, scheduling, and publishing● Watch time, completion rate, engagement, shares, saves, reach, and othercontent-performance metrics● Growth in the volume of high-performing and reusable content● Speed and quality of revisions● Organization of raw footage, project files, and approved assets● Community response time, engagement quality, and escalation accuracy● Quality and frequency of relevant, executable content ideas● Reliability during shoots, events, launches, and real-time opportunities● Ability to appear on camera and support live social content● Application of performance insights to future contentSpecific content-volume and performance expectations will be established based on thecompany’s social calendar, platform baselines, and business priorities.\n\nWork ArrangementThis is a fully on-site position based in Yonkers, New York. Remote work is not available.The Social Media Coordinator must be present in the office to film products, employees,leadership, creators, customers, and real-time brand moments. The role may also require localtravel to content shoots, retail locations, events, and activations.\n\nApplication RequirementsCandidates must submit:● A current résumé● A portfolio or links to social content they personally filmed and edited● A brief explanation of their individual role in each submitted example● Links to professional social accounts they have supported, if applicableCandidates may be asked to complete a paid content exercise demonstrating their ability to filmand edit a short-form social video.\n\nBenefits● Medical, dental, and vision insurance, eligible after 90 days of employment● 401(k) retirement plan with employer-matching eligibility after one year of employment● 15 paid time off days● 7 company-observed holidays● Plum Benefits discounts● Employee product discounts● Career-growth opportunities within a rapidly expanding company\n\nEqual Employment OpportunityBask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicablefederal, state, and local employment laws and are committed to providing a workplace free fromdiscrimination and harassment.\nEmployment decisions are made without regard to race, color, religion, sex, pregnancy,childbirth or related medical conditions, sexual orientation, gender identity or expression,national origin, age, disability, veteran status, genetic information, or any other characteristicprotected by applicable law.\n\nWe provide reason