Social Media Coordinator

About Bask & Lather Co. Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has grown into one of the most recognized textured-hair brands in the United States, known for transformative products, authentic storytelling, and a deeply engaged community. Key Responsibilities Content Filming and Production Regularly film original social content at Bask & Lather’s office, content studios, retail locations, brand events, activations, and other approved locations. Capture short‑form videos, product demonstrations, tutorials, transformations, founder and employee content, customer stories, educational content, behind‑the‑scenes moments, and trend‑based concepts. Film using smartphones, cameras, lighting, microphones, tripods, and other production equipment. Prepare filming environments and ensure appropriate lighting, framing, sound, styling, products, props, talent, and backgrounds. Direct employees, models, creators, customers, and other participants during content capture. Comfortably appear on camera, demonstrate products, provide voiceovers, participate in trends, and host social content when needed. Edit short‑form videos using CapCut, Adobe Premiere Pro, native platform tools, or similar software. Create and edit graphics, static posts, carousels, Stories, Reels, short‑form videos, and other platform‑native content. Add captions, graphics, sound, transitions, hooks, calls to action, and other creative elements that improve content performance. Repurpose footage into multiple versions, formats, hooks, and platform‑specific edits. Organize raw footage, edited content, project files, and approved assets within the company’s content library. Maintain a consistent production pace and meet established weekly content‑volume expectations. Capture timely content between formal shoots and respond quickly to real‑time social opportunities. Social Media Execution Collaborate with the Senior Social Media & Content Marketing Manager to execute and strengthen Bask & Lather’s online identity. Support content execution across Instagram, TikTok, Facebook, YouTube, Pinterest, TikTok Shop, and emerging platforms. Contribute ideas and observations that help inform the brand’s organic social and content strategy. Translate approved strategies, campaign plans, launches, promotions, and cultural moments into platform‑native content. Draft captions, hooks, scripts, on‑screen text, calls to action, and supporting social copy. Schedule and publish approved content accurately and on time. Adapt content for the audience, format, behavior, and technical requirements of each platform. Maintain a consistent brand voice, visual identity, tone, and quality standard across all channels. Conduct quality‑control checks before publishing, including spelling, links, product names, pricing, claims, captions, and formatting. Monitor platform updates, emerging formats, beauty conversations, textured‑hair trends, competitors, and relevant cultural moments. Proactively bring relevant, executable content ideas to the team, including why the concept fits Bask & Lather and how it should be produced. Live Social Content Regularly appear on camera and participate in or host TikTok Live, Instagram Live, product demonstrations, tutorials, interviews, and other live social experiences. Prepare products, talking points, demonstrations, equipment, and supporting materials before live sessions. Engage with the audience in real time while maintaining Bask & Lather’s brand voice and messaging standards. Monitor live comments and elevate customer‑service concerns, product complaints, or sensitive issues appropriately. Review live performance and identify opportunities to improve future sessions. Content Planning and Coordination Support the Senior Social Media & Content Marketing Manager in maintaining the organic social content calendar. Participate actively in brainstorms and contribute original, executable content ideas. Prepare shot lists, scripts, props, products, equipment, talent schedules, and other production materials. Coordinate with employees, creators, models, customers, and internal partners participating in content. Track content through concepting, filming, editing, review, approval, scheduling, and publishing. Identify missing assets, production needs, or execution risks early and recommend solutions. Maintain an organized pipeline of ready‑to‑publish, evergreen, campaign, and real‑time content. Assist with content capture during brand events, retail activations, launches, shoots, and other company moments. Community Management Monitor and respond to comments, direct messages, mentions, tagged content, and customer inquiries across social platforms. Engage with customers and followers using Bask & Lather’s established voice and tone. Build meaningful relationships with customers, supporters, and brand advocates through thoughtful and timely engagement. Identify strong customer testimonials, transformations, questions, and conversations that can become content. Monitor audience sentiment and share recurring feedback, concerns, questions, and content opportunities with the appropriate teams. Escalate customer‑service issues, product complaints, sensitive conversations, and potential brand risks promptly. Follow established moderation, response, and escalation guidelines. Creator and User‑Generated Content Support Identify emerging creators, cultural voices, and social‑media personalities who may align with Bask & Lather. Share potential partnership opportunities with the Influencer & Affiliate Marketing Manager. Support creator relationships through content capture, event participation, asset organization, and amplification across Bask & Lather’s owned social channels. Track tagged content, customer testimonials, product demonstrations, and transformation stories. Request and document appropriate permissions before reposting customer or creator content. Download, label, organize, and maintain approved creator and user‑generated content. Assist with adapting creator content for Bask & Lather’s organic social channels. Support content capture during creator visits, events, and brand activations. Ensure creator and customer content used on owned channels meets brand and quality standards. Performance Tracking and Optimization Review social engagement, web traffic, watch time, completion rate, reach, audience growth, shares, saves, comments, and conversion‑related metrics. Maintain accurate performance trackers and assist with weekly and monthly social reporting. Identify high‑performing hooks, formats, topics, products, creative styles, and platform‑specific patterns. Share practical observations about what is working, what is underperforming, and what should be tested next. Apply performance insights to future filming, editing, caption writing, publishing, and content execution. Participate in content reviews and post‑campaign discussions. Balance creative judgment with data‑informed decision‑making to improve content performance. Required Qualifications 3+ years of experience creating social content for a consumer brand, organization, agency, creator, or professional social account. Demonstrated experience personally filming and editing short‑form video for TikTok, Instagram Reels, YouTube Shorts, or similar platforms. A portfolio showing content the candidate personally filmed and edited. Strong understanding of TikTok, Instagram, Facebook, YouTube, Pinterest, TikTok Shop, and emerging social platforms. Hands‑on proficiency with CapCut, Adobe Premiere Pro, native platform editing tools, or similar video‑editing software. Experience creating basic social graphics, carousels, static posts, or similar digital content. Ability to capture clean, engaging content using smartphones, cameras, microphones, lighting, and basic production equipment. Strong understanding of framing, lighting, audio, pacing, hooks, captions, transitions, and platform‑native storytelling. Comfortable regularly working behind the camera and appearing on camera. Comfortable hosting or participating in live social content. Strong writing, grammar, proofreading, and copy‑editing skills. Genuine interest in beauty, haircare, textured hair, social media, and culture. Strong organizational skills and the ability to manage multiple assignments and deadlines. High attention to detail and a commitment to producing accurate, polished work. Ability to receive direct creative feedback, revise work quickly, and continuously improve. Willingness and ability to work fully on‑site in Yonkers, New York. Availability to support occasional evening or weekend shoots, live sessions, events, or real‑time content opportunities with advance notice when possible. Preferred Qualifications Experience creating content for a beauty, haircare, wellness, lifestyle, retail, or consumer‑products brand. Familiarity with textured‑hair products, routines, terminology, and customer needs. Experience filming product demonstrations, tutorials, transformations, interviews, and event content. Experience with TikTok Shop or other social‑commerce content. Proficiency with Canva, Adobe Photoshop, or similar design tools. Experience with Sprout Social or another social scheduling and reporting platform. Familiarity with Shopify, Microsoft Office, and Google Workspace. Experience using performance data to improve social content. What You Bring Content‑Creation Ability You enjoy filming and editing. You do not need a formal production crew to create effective social content. You can take an idea from a brief to a finished, publishable asset. Social and Cultural Fluency You understand what is happening across platforms, beauty, textured hair, and culture. You can distinguish between an authentic opportunity and a trend that does not fit the brand. Creativity and Resourcefulness You can turn products, employees, customer stories, events, office moments, and everyday opportunities into engaging content. Speed and Agility You understand that social media moves quickly. You can film, edit, revise, and publish content within tight timelines. Data‑Informed Thinking You use performance insights to improve hooks, formats, topics, editing, and future content decisions. High Standards You care about lighting, sound, framing, storytelling, spelling, product accuracy, brand consistency, and the details that affect quality. Coachability You are comfortable receiving clear creative direction and revising your work. You use feedback to improve both the immediate deliverable and your future execution. Ownership You keep track of deadlines, communicate early when something is at risk, and bring solutions instead of waiting for someone else to solve a problem. Collaboration You work effectively with social, brand, influencer, customer experience, e‑commerce, growth, and operations teams. Success Measures Success in this role will be measured through: Consistent delivery of assigned weekly content volume Quality and originality of filmed and edited content Ability to turn briefs into publishable, platform‑native content Accuracy and timeliness of content production, scheduling, and publishing Watch time, completion rate, engagement, shares, saves, reach, and other content‑performance metrics Growth in the volume of high‑performing and reusable content Speed and quality of revisions Organization of raw footage, project files, and approved assets Community response time, engagement quality, and escalation accuracy Quality and frequency of relevant, executable content ideas Reliability during shoots, events, launches, and real‑time opportunities Ability to appear on camera and support live social content Application of performance insights to future content Specific content‑volume and performance expectations will be established based on the company’s social calendar, platform baselines, and business priorities. Work Arrangement This is a fully on‑site position based in Yonkers, New York. Remote work is not available. The Social Media Coordinator must be present in the office to film products, employees, leadership, creators, customers, and real‑time brand moments. The role may also require local travel to content shoots, retail locations, events, and activations. Application Requirements Candidates must submit: A current résumé A portfolio or links to social content they personally filmed and edited A brief explanation of their individual role in each submitted example Links to professional social accounts they have supported, if applicable Candidates may be asked to complete a paid content exercise demonstrating their ability to film and edit a short‑form social video. Benefits Medical, dental, and vision insurance, eligible after 90 days of employment 401(k) retirement plan with employer‑matching eligibility after one year of employment 15 paid time off days 7 company‑observed holidays Plum Benefits discounts Employee product discounts Career‑growth opportunities within a rapidly expanding company Equal Employment Opportunity Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable law. We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs. #J-18808-Ljbffr Bask & Lather