Retail Media Manager

Are you ready for what’s next? Location: Chicago, IL or Mettawa, IL Workplace Category: Hybrid, 3x per week in office Direct Reports: No Pay Range: $87,800-128,750 Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future. Position Overview Reporting directly to the Director of Integrated Media Strategy, the Retail Media Manager is responsible for the development of commerce media strategy across the enterprise. You will be responsible for strategy development, activation, optimization and measurement of Retail Media investment in partnership with external media agencies. Within this role, you will provide thought leadership and expertise to both Marketing and Sales on how to best solve critical business challenges through retail media strategy. The consumer journey continues to experience constant change and is becoming increasingly fragmented. Retail media plays a vital role in unlocking business and omni‑channel growth objectives and winning in this environment requires strong expertise in media, an understanding of omni‑channel commerce, consumer marketing, and analytics. The ideal candidate will have robust experience within the Retail Media network, with an emphasis on Amazon. A successful Retail Media Manager is a versatile media expert who can leverage his/her expertise to maximize performance, optimize efficiencies, and drive ROI. Essential Functions Lead the retail media practice within the Performance Marketing Center of Excellence team and provide thought leadership and strategic planning across key accounts utilizing a mix of tactics that drives growth. Analyze, and interpret campaign performance data to generate actionable insights and recommendations for continuous optimization. Establish and evolve key KPIs, benchmarks, and best practices. Drive results through rigorous optimizations and ensure all KPIs exceed benchmarks. Spearhead education needs for the greater organization when it comes to Retail Media by prioritizing relevant topics for learning materials as well as creating the content to be socialized. Manage and evolve agency scope; oversee agency team and day‑to‑day execution as well as longer‑term, strategic projects. Steward relationships with key retail media platforms to ensure success of our investments across all tactics, gain access to emerging opportunities (ex: new tactics, technology, capabilities) and continue to test & learn to effect business impact. Define ways of working across cross‑functional teams and manage evolution based on business needs & changes. Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Stay current with industry best practices, trends, and emerging technologies to proactively apply new knowledge. Partner with cross‑functional teams across Marketing and Sales to understand business objectives and translate these priorities into actionable retail media campaigns that drive demand and conversion. Required & Preferred Qualifications 5-7 years of experience in the retail media network and hands‑on key platform experience either in‑house at a brand or through an advertising/media agency. Experience with Amazon Ads and Amazon DSP required. Strong analytical skills with ability to interpret data and draw actionable insights. Ability to develop and maintain strong relationships across all internal stakeholders and outside vendors (includes verbal and written communication). Solution‑oriented, proactive thinker with the ability to work independently in an ambiguous environment. Experience with Amazon SaaS, such as Pacvue, is a plus. Knowledge of other advertising platforms such as Google Ads and Facebook Advertising is a plus. Detail‑oriented, organized and able to multi‑task. Creative thinking and problem‑solving abilities. Forecasting and budget management. The anticipated pay range for this position is $87,800-128,750 annually. The actual base pay offered will vary depending on multiple factors including job‑related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. This position is eligible to participate in Brunswick’s comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and much more. Details about our benefits can be found here. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration, and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact View email address on click.appcast.io for support. Brunswick Corporation participates in E‑Verify as part of our commitment to a lawful and transparent hiring process. #J-18808-Ljbffr