GTM Engineer

Role Description

We're growing fast, and we need someone who can build the systems behind that growth. This role is for an entrepreneurial builder: someone who doesn't wait for a roadmap, asks the right questions to find the real problem, and knows how to build the right system to solve it.

As our GTM Engineer, you'll own the infrastructure that connects our data, campaigns, and revenue. You'll report directly to the VP of Marketing and work closely with the President and General Manager, driving the organization's market intelligence, advanced lead-generation campaigns, building a deep understanding of the leading indicators of customer experience, reporting advancements, and continually improving go-to-market performance. You'll partner closely with Product Marketing, Product Management, and Sales Operations to understand the holistic impact on our customers and business.

What you'll Own

• Thought Leadership on GTM Analytics
  • Collaborate with the VP of Growth Marketing to inform and lead the thinking around tools, analysis, and approach for solving pressing go-to-market issues using AI in conjunction with conventional tools.
  • Identify and prioritize the most pressing or promising opportunities to advance Menufy's ability to take market share.
  • Develop AI workflows to pursue advanced analytics to inform decisions.
  • Develop AI workflows to orchestrate continually improving campaigns that give Menufy an outsized advantage in the market.
• GTM Stack Integration & Automation
  • Own the technical integration layer between Menufy's website, Google Ads, Meta Ads, and HubSpot (marketing automation).
  • Partner with Sales Operations to design and validate automated pipelines that push lead-scoring signals from Salesforce into ad audiences in near real-time.
  • Architect event tracking (website, landing pages, email clicks, ordering path drop-offs) for closed-loop attribution.
  • Reduce GTM stack fragmentation: identify redundant tools, consolidate where possible, and document the single source of truth for each KPI.
• AI-Powered ICP Discovery & Campaign Intelligence
  • Work with Sales Operations to access structured exports of Salesforce call records, CRM notes, and win/loss data.
  • Translate signals into look-alike audiences pushed directly to Google and Meta.
  • Build 'self-healing' campaigns: automated rules that reallocate budget toward top-performing ad sets.
  • Own A/B test architecture — hypothesis generation, audience splits, statistical significance thresholds, and results reporting.
• Hyper-Personalized Restaurant Outreach
  • Develop an automated workflow that audits a prospect restaurant's digital footprint.
  • Use gap analysis to auto-generate hyper-personalized outreach messages.
  • Deploy AI agents that advance asynchronous conversations with prospects autonomously.
  • Integrate personalization signals into HubSpot for context-enriched conversations.
• Revenue & Pipeline Analytics
  • Own the GTM analytics layer: pipeline velocity by segment, CAC by channel, LTV:CAC ratios by cohort.
  • Run scenario models when channel mix, pricing, or ICP assumptions shift.
  • Flag variance without softening it: report significant misses immediately.
• GTM Technology Roadmap & Vendor Evaluation
  • Maintain a living GTM technology roadmap.
  • Evaluate and pilot new tools with structured tests and clear pass/fail criteria.
  • Act as the internal subject-matter expert on emerging GTM AI capabilities.

Qualifications

• Hands-on GTM Stack Experience: Built integrations between a MarTech tool, a CRM, and at least one paid channel.
• Experience working alongside a SalesOps or RevOps team to consume Salesforce data.
• Business Analytics experience, e.g. FP&A, Data Science or Statistics.
• AI-fluency in using OpenAI and Anthropic for research and analysis.

Requirements

• 3–7 years of experience in a revenue-adjacent role spanning at least two of: marketing operations, growth marketing, paid media management, or lifecycle/CRM marketing.
• Demonstrated experience building automated audience pipelines to Google Ads Customer Match or Meta Custom Audiences.
• Deep fluency in funnel analytics.
• Proactive validation mindset.
• Experience in a high-volume B2C or SMB-facing environment.
• Evidence of FP&A-adjacent thinking.

Good-to-Have

• Background in management consulting or FP&A.
• Experience presenting analytical work to C-suite stakeholders.

This role is right for you if

• You believe AI mastery is a mandatory skill for a future CEO.
• You're entrepreneurial by nature and build your own roadmap.
• You know how to ask the right questions to find the real problem.
• You're energized by a blank slate and comfortable with ambiguity.
• You solve problems through systems, not workarounds.
• You can present findings to an executive team and debug technical issues.
• You see AI as an advantage for nimble upstarts.
• You see manual work as a sign that a system needs to be built.
• You've been in RevOps or marketing ops and want to go deeper.

Additional Information

This position is open to candidates who are authorized to work in the United States, without sponsorship. HungerRush is not able to support assistance with additional visa sponsorship for this position.

HungerRush is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local municipal law.