Lead Generation Specialist

Job Description

Job Description

Lead Generation Specialist (Hybrid/Remote-Flexible)

Generate Calls & Qualified Leads for Two Established Maryland Businesses

Location: Remote-flexible / Hybrid. Primary office in Chesapeake Beach, MD - you m ust be located in Maryland state. Occasional face-to-face strategy meetings and local events in the Annapolis, Gambrills, and Ellicott City areas are required.  Pay: $60,000 – $70,000 base + performance bonuses (Target OTE: $75,000 – $90,000+)  Type: Full-time

The Mission

We are hiring a results-obsessed specialist to make the phones ring and fill the pipelines for two distinct, successful brands. We aren’t looking for "content creators" or "posters"—we are looking for a growth driver who uses ethical, high-impact tactics to deliver real inquiries and appointments.

You will have the autonomy to identify, test, and scale what works across two diverse sectors:

• Bambini Montessori Academy: Premium childcare/education (Gambrills & Ellicott City).

• Window Depot & Bay Bath Remodel: High-end home transformations (Annapolis area).

Key Responsibilities

• Own the Funnel: Identify and execute lead-gen tactics that convert (Digital, local SEO, direct outreach, partnerships, or community events).

• Drive Volume: Create promotions and outreach that prompt immediate action (consultations, open houses, or quote requests).

• Targeted Prospecting: Reach the right audience—families for childcare and homeowners for remodeling.

• Data-Driven Optimization: Track every source, call, and ROI. Report weekly, cut what fails, and double down on what wins.

• Execution with Autonomy: We provide the goals; you provide the strategy and the "how."

Who You Are

• A Proven Producer: 2–5 years of experience generating leads for local service businesses (Education, Home Improvement, or similar).  You must be able to share concrete metrics (e.g., "% increase in calls").

• Strategically Flexible: You don't have a "one-tool" bias. You pivot between high-intent digital ads and high-touch local community networking.

• Self-Starter: You thrive with minimal day-to-day supervision and prefer being judged on your results rather than your "hours logged."

• Local to Maryland: While the role is remote-flexible, you must be able to attend key in-person strategy meetings (Chesapeake Beach) and represent the brands at occasional local events (Annapolis/Gambrills area).

• Degree: Bachelor’s in Marketing, Business, or Communications (preferred).

What We Offer

• Flexibility: Work-from-home focus with intentional in-person collaboration.

• Incentivized Growth: A transparent bonus structure tied directly to lead/call increases.

• Benefits: Health insurance and PTO (provided through Bambini).

• Stability & Impact: Work directly with the leadership of two stable, growing local businesses where your work moves the needle every day.

To Apply

Submit your resume and  one specific example of a lead-generation win. Tell us the tactics you used, the "before and after" numbers, and why it worked.  Generic applications will not be considered.