Senior Coordinator of Provider Marketing

Job Description

Job Description

Senior Coordinator of Provider Marketing

Department: Sales Enablement  
Reports To: Director of Sales Enablement  
Strategic Oversight: Fractional CMO  
Location: Norwalk, CT preferred | Hybrid 

About BioWave

BioWave is a Medtech company redefining pain management through our innovative, non-invasive technology that delivers powerful relief without drugs or surgery. We offer a range of products designed to meet the unique needs of different markets, delivering effective, customized pain relief solutions where they’re needed most. Our technology is backed by clinical evidence and real-world results, helping patients reduce pain, restore function, and reclaim their lives. Trusted by healthcare professionals, athletes, veterans, and individuals alike, BioWave targets pain at its source to provide long-lasting results.

Vision & Mission

Our Vision is to transform pain management by solving complex pain conditions with innovative, patented, drug-free technology and patient-first, collaborative support—empowering clinicians to deliver better outcomes and enabling people to reclaim their lives with less pain and more possibility.

Our Mission is to help people win their battle with severe pain.

About the Role 

BioWave is redefining how pain is treated by delivering clinically proven, non-invasive solutions that improve lives. 

To accelerate our growth, we’ve reimagined Marketing as a sales enablement engine, and this role sits at the center of that transformation. 

We’re looking for a Senior Coordinator of Provider Marketing who thrives in execution, understands how to translate complexity into clarity, and is motivated by one thing: helping sales teams win. 

This is not a brand marketing role, this is not about campaigns or awareness, this is about building the tools, materials, and systems that move provider conversations forward and drive adoption. 

What You’ll Do 

Own Provider Marketing Execution 

You will be the single internal owner of all provider-facing marketing, turning clinical data, reimbursement logic, and product value into materials the field can actually use. 

You’ll develop: 

• Clinical education tools (mechanism of action, treatment workflows, protocols)  
• Reimbursement and economic value materials (coding guidance, financial rationale)  
• Sales collateral (decks, one-pagers, leave-behinds, follow-ups)  
• Conference and event materials  

Everything you create should be: 

• Clinically accurate  
• Regulatory-ready  
• Immediately usable by sales  
• Consistent and version-controlled  

Turning Strategy into Execution 

You’ll work closely with leadership to ensure every asset ladder up to commercial priorities. 

• Partner with the Director of Sales Enablement to align on what matters most for revenue  
• Collaborate with the Fractional CMO to maintain messaging clarity and positioning  
• Translate strategy into high-quality, high-impact deliverables  

You’ll embed yourself with the sales team, understanding what’s working, what’s not, and where deals stall. 

• Gather real-world feedback from sales reps  
• Identify objections, friction points, and gaps  

• Continuously refine materials to improve effectiveness  

Your work should make provider conversations clearer, faster, and more effective. 

Own Webinar Strategy & Execution  

Webinars are a core driver of provider education and lead generation at BioWave and you will own them end-to-end. 

• Partner with Sales to identify high-value topics and ideal hosts/guest speakers  
• Manage scheduling, logistics, and execution of all webinars  
• Develop supporting materials (presentations, follow-ups, nurture content)  
• Drive promotion in coordination with Sales and broader marketing efforts  
• Track attendance, engagement, leadqualityand conversion  

Success means webinars don’t just “happen”, they generate meaningful pipeline and accelerate deals. 

Own Website Updates & Digital Content

The provider-facing website is a key destination for education, credibility, and lead generation. You will own the website experience and ensure it remains current, accurate, and aligned with BioWave’s marketing priorities. 

• Keep webinar, event, product, and educational content current 
• Coordinate with Leadership,Sales, Quality, and external website partners to ensure content is accurate and compliant 
• Identify opportunities to improve page structure, messaging, and user experience 
• Support landing page creation for campaigns, webinars, and lead generation initiatives 
• Monitor website content regularly to ensure outdated materials are removed or updated 

Success means the website remains a reliable, current, and effective sales and education tool.

Own Social Media Across Provider Verticals 

You will own BioWave’s social presence as a tool for education, credibility, and sales support, not vanity metrics. 

• Develop and manage a consistent social media calendar  
• Create content across key verticals: VA, Pain, Sports 
• Translate clinical and product insights into engaging, relevant content  
• Support webinars, events, and sales initiatives through social amplification  
• Track performance and optimize based on engagement and downstream impact  

The goal: build trust, reinforce credibility, and support provider conversion. 

Manage External Partners 

You won’t do everything yourself, but you will own everything that gets done. 

• Brief and manage external vendors (design, content, production)  
• Ensure work is aligned to priorities, timelines, and quality standards  
• Maintain control; vendors support execution, they don’t define it