Senior Account Executive (Consumer PR)

Job Description

Job Description

Praytell is a creative communications agency made up of strategic minds, spirited hearts and people with a strong instinctive recoil from anything remotely boring. We create culture-driven, integrated work that earns attention, sparks conversation and makes people… well, give a shit. But more than that, we’re a team of curious builders, thoughtful challengers and collaborative problem-solvers who believe the best work starts with a simple question: what if we?

What if we pushed the idea further? Solved the problem differently? Built something better?

Our work moves fast, evolves constantly and rarely fits neatly inside a box - which is exactly how we like it. The people who thrive here ask questions, chase ideas, spot opportunities and care enough to go beyond the brief. They don’t wait for a perfect roadmap or a tap on the shoulder - they’re energized by figuring things out, making things better and helping shape what comes next.

We hold ourselves to a high bar, but we’re not pretending to be a perfect agency filled with perfect people doing perfect work 100% of the time. We’re humans. Sometimes the work runs late. Sometimes the process is still being built. Sometimes there isn’t a policy, playbook or perfect answer for every little thing. What we do have is a genuine commitment to getting better - evolving how we work, support our people and build the kind of agency we want to be, together.

So that’s our promise to you. If curiosity drives you, ownership excites you and “what if we?” feels more like a life mantra than a question - we’d love to hear from you.

As a Senior Account Executive, you will:

• Client Service
• Start with ‘Yes’: Balance optimism with practicality to propose feasible solutions.
• Spidey Senses in Tune: Demonstrate the ability to anticipate client concerns and mitigate risks effectively.
• No Ego, No B.S.: Model humility by prioritizing solutions and results over personal credit.
• Trust & Transparency: Build deeper client trust by delivering on promises and addressing issues directly and professionally.
• Sense of Humor & Short Memory: Encourage positivity within the team by managing setbacks with grace and humor.
• Spirit of Partnership: Strengthen relationships by taking ownership of client needs and exceeding expectations.
• Account & Team Management Support
• Brand & Business Expertise: Demonstrate a strong understanding of client goals across PR, influencer, and social disciplines, contributing actionable ideas to campaigns.
• Time & Budget Tracking: Oversee some parts of a campaign budgets and timelines, anticipating challenges and proactively addressing them.
• Workflow Management: Lead cross-functional workflows for integrated campaigns, ensuring seamless execution and delivery.
• Staffing: Ensure all time entered accurately via Harvest and flag if going under or over hours.
• Employee Development: Lead by example, offering mentorship and coaching across junior levels while contributing to performance evaluations.
• Effective Communication
• Client Communication (Emails/Status Calls): Serve as a point of contact for clients on key projects, confidently managing discussions during status calls and meetings.
• Written Materials: Ensure all written deliverables, such as media materials and campaign updates, are polished and meet client expectations.
• Deck Development: Contribute to the creation of decks, providing strategic input and ensuring alignment with client objectives.
• Presentation Skills: Lead presentations for mid-level campaigns or projects, delivering clear, engaging, and actionable insights.
• Strategic Planning
• Channel Audits (Earned, Social, Influencer): Lead channel audits, synthesizing data into comprehensive insights and presenting findings to clients.
• Target Audience Analysis (Earned, Social, Influencer): Translate audience insights into tailored pitches, channel approaches, etc. considering category nuances and client goals.
• Channel Fluency & Strategies (Earned, Influencer, Social): Propose integrated strategies leveraging earned, influencer, and social channels, ensuring alignment with KPIs.
• Creative Thinking
• Newsjacking/Trend-to-Earned Ideas: Lead the development of timely, trend-based concepts for earned, influencer, and social campaigns, ensuring feasibility.
• Earned Media: Conceptualize and pitch high-impact seasonal or evergreen ideas, including standout media events or mailers.
• Influencer or Talent Partnerships: Drive ideation for innovative partnerships with influencers or talent that enhance client visibility and engagement.
• Social Media: Propose creative, integrated social campaign ideas, leveraging platform-specific trends.
• Brand Campaign Concepts: Brainstorm and refine big-picture concepts that align with client strategies and objectives.
• Execution
• Earned Media: Conduct media outreach for key campaigns, secure coverage, and build ongoing relationships with priority media contacts. Drive media strategy and pitch angle development.
• Influencer: Engage more deeply in influencer campaigns including contracting, ensuring alignment with campaign objectives and client goals.
• Social Media: Coordinate with creatives and strategists to develop integrated social campaigns, leveraging insights from social listening.
• KPI, Merchandising & Reporting
• Data Analysis & Interpretation: Interpret campaign data to uncover trends, patterns, and actionable insights.
• Strategic Recommendations: Translate data into impactful recommendations, supporting client decision-making.
• Stakeholder Communication: Lead portions of reporting calls, effectively communicating key metrics and insights.
• Goal Alignment & Performance Metrics: Ensure campaign strategies align with KPIs, tracking progress against benchmarks.

Beyond the role itself, we’ve built a place that genuinely shows up for its people - and that comes through in how we think about benefits and the overall employee experience. We offer a robust package designed to support your health, wellbeing, growth, future self and life outside of work.

Salary: $68,000 - $88,000 (This range reflects the minimum and maximum compensation for the role. We typically make offers within the 25th to 75th percentiles of the range and do not exceed the listed maximum. Final offers are based on experience, skills and qualifications.)

Benefits & Perks

• Comprehensive health care coverage
• Employee Stock Ownership Plan (ESOP)
• 401(k) with company match
• Flexible Time Off (FTO)
• 18 company holidays
• Flex Fridays
• PrayCare wellness stipend and Rebalance Day
• Employee Assistance Program (EAP)
• Paid parental leave and fertility support
• Training, learning and professional development programs
• Camp Praytell
• Employee Resource Groups (ERGs)
• And more!

Please note: due to the high volume of applications we receive, we're unfortunately not able to respond to every applicant individually. While we review every application, we'll only be in touch with candidates we're moving forward with.

We know how tough it can be to wait and wonder, especially in today's job market, so in the spirit of transparency: if you haven't heard from us within 10 business days of applying, it means we've decided to move forward with other candidates for this particular role. We truly appreciate the time, energy and care that goes into every application, and we'll keep your information on file for future opportunities that may be a fit.

Our interview process typically takes 4-6 weeks and includes:

1. Application Review: Before applying, please review the location requirements for this role. Unfortunately, candidates who do not meet the location requirement will not be considered.
2. Phone Screen (30 minutes)
3. Team Interview (30-60 minutes)
4. Leadership Interview (30 minutes)
5. Take-Home Exercise (TBD): A short, client-agnostic assignment designed to help us better understand how you think, approach challenges and tackle the work. Candidates who complete the exercise will receive a stipend via electronic gift card.
6. Offer
7. Target Start Date: August 2026

We are an equal opportunity employer. We welcome all people and do not discriminate - period. All qualified applicants will receive consideration for employment in accordance with federal, state and local laws. We prohibit workplace harassment and discrimination of any kind and are committed to building an inclusive workplace in every location where we operate.