Product Marketing Director (Developer Tools) - $200k base plus bonus & equity (San Francisco)

$150k–$200k base + equity

We’re hiring a Product Marketing Director to own positioning, messaging, and go-to-market for a fast-growing developer tools company. This is a hands-on individual contributor role, not a people-management or “slide-deck PMM” position. You’ll be responsible for defining how developers understand, evaluate, and adopt the product, and for building the product marketing playbook as the company scales.

You will:

• Own positioning, messaging, and go-to-market
• Translate technical product capabilities into clear developer value propositions
• Lead product launches end-to-end
• Create high-quality developer-focused content and copy
• Partner closely with engineering, growth, and sales
• Establish a repeatable product marketing playbook

What Success Looks Like

First 90 days

• Establish consistent messaging across the company
• Clarify positioning and narrative
• Improve website messaging and case studies

Long-term

• Developers trust the product immediately
• Messaging clearly communicates technical value
• Product marketing becomes a scalable function

Must-Have Experience

• Min 5+ years in Product Marketing
• At least 2 years in developer tools/developer infrastructure
• Experience building positioning and messaging from scratch
• Strong writing ability (blogs, landing pages, launch copy)
• Technical fluency working with engineers
• Experience owning a product launch end-to-end

Ideal Background

You may have worked at companies like Vercel, Supabase, Linear, Planetscale, Stripe, Datadog, LaunchDarkly, or similar developer-first companies.

• Are comfortable as a hands-on IC
• Understand bottom-up developer adoption and PLG
• Have worked across multiple growth stages
• Care deeply about brand, taste, and clarity of messaging

Not a Fit

• Enterprise PMM without a developer audience experience
• Demand-gen or content marketing roles labelled as PMM
• Candidates who need large teams or agency support to execute