Paid Media Coordinator

Role Description

ŌURA is seeking a Paid Media Coordinator to support the planning, coordination, and optimization of paid media across North American markets, with a primary focus on US, Canada, and Mexico. This role plays a critical part in enabling successful regional activation by coordinating across channel experts, agency partners, and cross-functional teams. You’ll partner closely with global channel leads, analytics, creative, and agency collaborators to deliver high-performing, full-funnel media programs that drive growth, efficiency, and brand impact in North America.

What you will do:

• Strategy & Planning (North America)
  • Contribute to the development of comprehensive paid media briefs, aligning cross-functional stakeholders on objectives, channel mix, audiences, creative needs, budget allocation, and measurement framework.
  • Support the development of market-specific media strategies and plans, working closely with external agency partners and internal stakeholders.
  • Review regional budget allocations, identifying shifts based on performance trends, seasonality, and business priorities.
• Campaign Execution
  • Coordinate regional campaign execution by aligning timelines, deliverables, and launch readiness across internal channel experts and agency partners.
  • Review channel plans and campaign setups to ensure alignment with briefs, budgets, and regional priorities before launch.
  • Monitor pacing and in-flight performance, flagging risks or gaps and partnering with channel leads and agency teams to implement optimizations.
• Agency & Partner Collaboration
  • Support day-to-day coordination with agency partners, ensuring priorities, timelines, and deliverables stay aligned.
  • Help identify risks, bottlenecks, and misalignment, escalating to appropriate leads with clear context.
  • Support evaluation of new platform opportunities, betas, and test proposals in collaboration with channel experts.
• Cross-Functional Partnership
  • Collaborate with Brand, Creative, Retail, B2B, and Analytics teams to align paid media with broader business priorities.
  • Align on campaign objectives, measurement approach, and reporting cadence.
  • Share insights that inform future launches and marketing initiatives.
• Measurement & Optimization
  • Monitor full-funnel performance across North America, with clear visibility into CAC and incremental impact.
  • Translate campaign data into actionable insights and optimization recommendations in partnership with channel leads.
  • Support the creation of succinct performance recaps for marketing leadership and cross-functional stakeholders.
• Process & Team Operations
  • Maintain budgets, spend trackers, and campaign calendars.
  • Help improve workflows between global channel leads, agency partners, and regional stakeholders.
  • Contribute to scalable processes as regional media investment grows.

Qualifications

• 3–5+ years of paid media experience (agency or in-house), with hands-on exposure across multiple channels (paid social, paid search, programmatic, retail media).
• Experience supporting campaign execution and performance across the full funnel.
• Strong understanding of performance metrics (e.g. CAC) and familiarity with incrementality and MMM/MTA frameworks.
• Experience partnering cross-functionally with creative, analytics, and business stakeholders to drive alignment and results.
• Confidence in managing agencies and evaluating media plans, optimizations, and testing roadmaps.
• Highly organized and proactive, with strong project management and communication skills in fast-paced environments.

Benefits

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave
• Oura takes a market-based approach to pay, which may vary depending on your location.
• Region 1: $93,500 - $110,000
• Region 2: $85,000 - $100,000
• Region 3: $79,900 - $94,000