VP of Demand Generation

Location: Boston (in office 3 days/week) Team: Marketing Salary: $200-$250k + bonus + equity Join us and help unlock the potential of people, teams, and organizations around the world. Marketing Strategy & Leadership Define and lead Blink's global demand generation strategy across the U.S. and EMEA Set clear priorities, focus the team on the highest-impact growth levers, and align marketing tightly to revenue goals Serve as a strategic partner to the CMO and executive team, shaping company-level growth decisions Lead, coach, and empower a high-performing marketing team with a modern, data-driven approach US Market Leadership Act as the senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office. Directly lead and develop the U.S. team, providing clarity, prioritization, and performance accountability. Partner closely with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy. Ensure strong alignment between global strategy and U.S. market execution, bringing customer and market insight into planning. Pipeline & Revenue Growth Own pipeline generation targets and marketing-sourced revenue contribution Build and scale multi-channel programs across inbound, outbound support, paid media, lifecycle, and partner channels Unlock untapped growth opportunities, including paid search, paid social, video, and conversion optimization Drive structured experimentation across audiences, creative, and funnel stages to improve performance. Partner closely with SDR and AE leadership to ensure strong pipeline quality, messaging alignment, and efficient lead handoff Marketing Operations & Performance Ensure a well-oiled marketing operations engine — data integrity, attribution clarity, automation, and reporting Establish clear KPIs across the funnel and drive accountability through performance analysis and experimentation Manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with strong ROI discipline Drive rigorous testing and continuous improvement across campaigns, creative, and conversion Requirements 8-10 years of B2B SaaS marketing experience, with significant demand generation leadership Proven track record of driving measurable pipeline and revenue growth in mid-market and enterprise segments Experience owning multi-channel demand engines, including paid media, lifecycle, content, and outbound support Strong analytical orientation with deep understanding of attribution, funnel metrics, and ROI Experience partnering closely with Sales leadership to drive revenue outcomes A modern, strategic thinker who empowers teams rather than over-indexing on tactics Executive presence and ability to operate as a trusted partner to the CEO Experience in HRTech, Future of Work, or selling to HR/People leaders is a strong plus Benefits A competitive salary Generous equity allocations with significant upside potential 20 day(s) leave + public holidays 401(k) generous plan to help you save for a bright future Private health insurance – we'll pay for your medical, dental, and vision coverage Enhanced parental leave Additional time off between Christmas and New Year The ability to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people Social events (lunches, breakfasts, nights out) At Blink, we are committed to creating an inclusive and diverse culture where our people feel they truly belong. We value and respect individual differences, so all applications will receive fair and equal consideration without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability or age. #J-18808-Ljbffr Blink - Employee Experience Platform