Director, Market Data & Analytics

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Role Summary As Market Influence scales, TrendAI is building a dedicated data‑and‑analytics foundation for the function — the layer that measures performance across every channel, brings that measurement in‑house, and makes it available on demand to the teams that need it. This role owns that foundation. The Data & Analytics Lead defines and operates Market Influence’s core metrics, owns the measurement tooling and the data warehouse behind them, and distributes MI intelligence across the org via TrendIQ. Initially, this role also leads AEO/GEO measurement — how TrendAI shows up in AI answer engines. Responsibilities Own the measurement layer Define and operate the core MI metrics with rigorous, transparent, in‑house methodology that leadership can trust and query any time Build cross‑pod performance reporting (PR, social, influencer, podcast, customer excellence) and connect it to campaigns and market themes Stand up per‑asset attribution so the function can show what converted Own the tooling & warehouse Administer the measurement stack, including onboarding, dashboards, and live MCP access Build and maintain the MI Databricks data warehouse Collaborate with the web team on AEO/GEO optimization Distribute the data; pipe MI intelligence back out through TrendIQ so other teams (e.g., sellers preparing for a meeting) get relevant, timely context Partner with Marketing Ops on data‑ownership boundaries — co‑own or share where sensible; build what doesn’t exist yet Support the competitive‑intelligence / digital‑footprint feeds (job‑board, repo, financial, analyst signals) with the CI team Qualifications 6+ years in marketing analytics, marketing/revenue operations, or data analytics, including ownership of measurement for a marketing or comms function Hands‑on with marketing‑measurement platforms (media monitoring / SOV / social analytics); comfortable owning tool administration and methodology Working fluency with a modern data stack (e.g., Databricks or equivalent) and with connecting disparate sources into shared reporting Strong communicator who turns data into a clear story for senior leaders High AI fluency; comfortable with MCP/agentic tooling Preferred: B2B tech / cybersecurity; understands the CISO/security audience and competitive set Familiarity with AEO/GEO measurement and SEO/SEM fundamentals Experience partnering with a Marketing Ops / BI function on data ownership SQL / analytics‑engineering fluency; dashboarding What We Offer You Comprehensive medical, dental and vision insurance Life insurance Short & Long Term Disability Pre‑partum, maternity, parental and medical leave Mental Health Wellness Program Adoption Assistance Wellness Incentive Pet Insurance 401(k) with company match Paid Time Off 14 Annual Holidays Tuition Assistance Employee Resource Groups We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work‑life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration. Application and Sponsorship: This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment‑based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H‑1B, L‑1, TN, O‑1, E‑3, H‑1B1, F‑1, J‑1, OPT, CPT, or any other employment‑based visa). At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity. #J-18808-Ljbffr TrendMicro