Marketing Content Specialist

The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15–20 brands). This role focuses on blogs, website content, thought leadership, and online presence management, ensuring each community’s story is communicated clearly, consistently, and authentically. What You’ll Do Content Development Write and edit blog articles, website content, and marketing copy Conduct interviews with community leaders, residents, families, and corporate teams Develop stories, testimonials, and educational content Maintain a content calendar aligned with campaigns and seasonal initiatives Refresh and optimize existing content to maintain relevance SEO & Digital Content Support Conduct basic keyword research to inform content topics Optimize content for search visibility and user engagement Collaborate with digital partners on performance insights Monitor reviews and engagement trends Coordinate with communities on updates and improvements Analytics & Reporting Track content performance indicators (traffic, engagement, conversions) Provide recommendations to improve effectiveness Secondary / Backup Responsibilities Assist with social media copywriting and campaign support Help coordinate community content submissions Support content generation and blog development for the LCS website What We’re Looking For Bachelor’s degree in Marketing, Communications, Journalism, or related field or equivalent experience required 2 - 4 years of experience in content marketing, communications, or digital marketing or other applicable professional experience Time management, attention to detail, highly developed organizational skills, follow up and multi-tasking skills Exceptional writing and editing skills Ability to translate complex topics into engaging content Understanding of SEO principles and digital content strategy Strong focus on customer service Analytical skills for use in evaluating metrics and data related to performance of marketing efforts Experience managing social media crises and protecting brand reputation Proficiency in Office 365 Excellent project management skills Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave. Additional Information Travel frequency: 10-25% The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors. A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED. LCS IS AN EQUALOPPORTUNITYEMPLOYER. Job Info Job Identification 34416 Posting Date 03/19/2026, 03:02 PM Job Schedule Full time Locations 400 Locust Street, Des Moines, IA, 50309, US #J-18808-Ljbffr