US Go to Market Lead

Job Description

Our client, a fast-growing consumer products organization with a portfolio of iconic beauty and personal care brands, is seeking a US Go-to-Market Leader to take full ownership of a high-visibility brand in the US market. This is an opportunity to operate as the true business leader for the brand, shaping strategy, owning media and commercial activation, influencing the P&L, and driving disciplined execution across retail, eCommerce, innovation, supply, agencies, and internal teams. The right leader will pair bold brand-building instincts with the financial and operational rigor to turn strategy into measurable growth.

What You’ll Own

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• Own the end-to-end US brand and go-to-market agenda, translating growth priorities into integrated retail, digital, shopper, and media plans.
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• Lead media strategy and execution across paid, owned, earned, retail media, and influencer channels—setting priorities, directing agency partners, optimizing investment, and holding plans accountable to brand and commercial KPIs.
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• Act as a key steward of the US P&L, partnering with Finance and Sales on forecasting, pricing, investment choices, budget allocation, and trade-offs that improve profitable growth.
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• Drive operating excellence from strategy through execution, owning launch calendars, market-readiness inputs, cross-functional workstreams, risks, and go/no-go decisions while coaching a direct report and creating accountability across teams.
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• Partner closely with Sales and key retailers to create persuasive category narratives, retailer-specific activation plans, and connected experiences across in-store merchandising, eCommerce, digital shelf, and retail media.
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What You Bring

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• 8–10+ years of progressive brand, product, or commercial marketing leadership within CPG, beauty, personal care, or a related consumer category.
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• Proven ownership of integrated media strategy and investment, including agency leadership, channel planning, retail media, optimization, and performance measurement.
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• Strong P&L and financial management experience, with a track record of owning forecasts, budgets, investment decisions, and the levers that drive revenue, margin, and profitable growth.
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• Demonstrated operations leadership across complex launches and cross-functional programs, with the ability to move quickly, resolve obstacles, and deliver consistently in an entrepreneurial environment.
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• Bachelor’s degree required; MBA preferred.
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