Social Media and Commerce Manager-NY

Job Description

Job Description

About Dearfoams:

Dearfoams has been a trusted leader in comfort footwear since 1947. As the #1 slipper brand in the U.S., we’re now expanding into next-gen social commerce with TikTok Shop and Instagram as key growth engines. We’re looking for a creative, data-driven, and highly entrepreneurial content creator to drive customer acquisition and revenue through short-form video and social-first storytelling.

What You’ll Do:

Customer Acquisition Through Content

• Own and execute a TikTok and Instagram content strategy focused on acquiring new customers through high-converting, entertaining, and trend-driven videos.
• Develop daily content that combines storytelling with clear product benefits and strong calls-to-action (CTAs) designed to drive clicks, follows, and purchases.
• Use TikTok Shop tools (affiliate partnerships, product pins, in-video shopping) to turn viewers into buyers.
• Identify acquisition opportunities through hashtags, sound trends, and TikTok SEO to get in front of new audiences.

Paid + Organic Growth Strategy

• Work closely with the marketing team to test organic content in paid formats (Spark Ads) to scale high-performing creative, while also leveraging this channel to elevate our brand and encourage new and younger consumers to disover the brand.
• Collaborate with paid media and influencer teams to align on customer funnel strategy and creative testing.

Performance-Driven Optimization

• Use platform analytics, conversion data, and A/B tests to optimize content for CAC (customer acquisition cost), CTR, and ROAS.
• Continuously iterate on hooks, formats, visuals, and messaging based on real-time performance.

Affiliate & Influencer Collabs

• Recruit and manage TikTok affiliate creators to expand reach and acquire new customers through trusted voices.
• Develop campaign briefs, track creator performance, and repackage UGC for ongoing acquisition efforts.

Analytics & Reporting

• Analyze performance data to optimize content and make weekly recommendations for improvement based on findings.

Who You Are:

• A creator and strategist in one — you love making short-form video but think like a growth marketer.
• Deep understanding of TikTok and Instagram as acquisition tools, not just brand awareness.
• Fully tapped into Gen Z culture – someone who can craft content that feels native, not forced and knows how to speak fluent Gen Z.
• Comfortable interpreting funnel data and shaping creative based on performance insights.
• Familiar with TikTok Shop mechanics, attribution, and how to move customers from scroll to sale.
• Proactive, agile, and eager to own an emerging sales channel from the ground up.

Requirements:

• 2–4 years in social media marketing, content creation, DTC eCommerce, or growth marketing.
• Proven track record of using content to acquire and convert new customers (portfolio or case studies a plus).
• Hands-on experience with TikTok Shop, Reels shopping, or affiliate-driven content campaigns.
• Strong video editing skills (CapCut, Adobe Suite, or equivalent).
• Comfortable working in a fast-moving, test-and-learn environment.

Why Join Us?

• Be the face and force behind Dearfoams' social commerce growth strategy.
• Combine creative freedom with performance accountability in a high-impact role.
• Help shape how the next generation discovers and shops for comfort.

Benefits

• Medical
• Dental
• Vision
• Short Term Disability (100% Company Paid)
• Long Term Disability (100% Company Paid)
• Basic Life Insurance (100% Company Paid)
• Voluntary Life Insurance
• Accident
• Critical Illness
• 401(k) with Company Contributions
• Legal and Identity Theft Coverage
• Generous Team Member Discount
• Education Assistance
• Scholarships for Team Member’s Children
• 8 Paid Holidays
• One Week of Paid Summer Vacation
• One Week of Paid Winter Vacation
• Generous PTO
• Hybrid Work Schedule

Salary Information

The salary range for this position is $67,600-$95,000. This range is posted in good faith as an expected base amount the job will pay, and it may vary based on experience and location. Additionally, there is an opportunity for an annual bonus and merit increase based on performance.

The Company at a Glance

At RG Barry Brands, we don’t just make footwear and accessories—we design comfort and style that fits into everyday lives.

Our purpose is to create consumer-focused, digitally centric, earth-first brands that make life more comfortable. With a legacy built on innovation and inclusion, we aim to change the standards for comfort and sustainability. We operate with ambition, responsibility, and creativity—always keeping our consumers at the center of what we do.

At RG Barry Brands, we believe that how we work is just as important as what we do. To that end, every role is guided by Core Competencies —ensuring each team member thrives personally and contributes meaningfully to our shared goals.

For more information about R.G Barry Brands, please visit our website.