Marketing Manager

Location and Job Title: Marketing Manager Educational Alliance 197 E Broadway New York, NY 10002 Principal Responsibilities: We are seeking a creative, mission‑driven Marketing Manager to elevate brand awareness and promote our programs through compelling storytelling, communications, and design. This is a highly collaborative, hands‑on role for someone who is excited to create and manage content across a wide range of programs and for a variety of different audiences. The Marketing Manager will play a key role in shaping MCC's brand identity across a variety of digital and print channels—through thoughtful messaging, strong visuals, compelling newsletters and audience‑centered campaigns. The ideal candidate is both creative and data‑informed, enjoys developing engaging content, and uses performance insights to continuously improve their work. This person will be comfortable taking ownership of projects from start to finish while collaborating effectively in a fast‑paced, high‑volume environment. Minimum Qualifications: Please note that applications will not be considered unless they include a cover letter. Content and Communications Create and execute engaging multi‑channel marketing campaigns across a range of platforms including social media, web, email, and print to promote MCC's programs, including early childhood, fitness, art classes, older adult programming, etc. Draft and edit engaging marketing content for promotional materials (such as newsletters, emails, website copy, social media, brochures) that reflect MCC's mission and resonate with its audiences. Manage and maintain a consistent brand voice and digital identity across all MCC platforms Update and manage website content (WordPress) including program and event pages. Work with Educational Alliance's graphic designer to develop visual assets for MCC, such as flyers, social graphics, and email templates, supporting the creation of design materials as needed. Track and analyze campaign performance (engagement, conversions, reach) and use insights to optimize content, improve targeting, and inform future campaigns. Use audience insights and performance data to recommend improvements to messaging, content strategy, and campaign approach. Partner with MCC leadership and EA's Director of Communications to help refine marketing strategies based on program goals, campaign performance, and organizational priorities. Cultivate excellent relationships with community partners, external stakeholders, and fellow MCC staff to ensure successful execution of marketing campaigns for MCC programs and events. Support Educational Alliance's Director of Communications on broader communications efforts to increase press coverage and public awareness of MCC. Project Management and Coordination Coordinate production of MCC print and digital collateral, working with external vendors as needed. Manage marketing calendars, timelines, and deliverables across multiple programs. Maintain organized marketing assets, templates, and brand resources in collaboration with Educational Alliance's graphic designer. Ensure timely promotion of MCC programs and events across all relevant channels. Oversee marketing budget, tracking expenses and ensuring cost‑effective execution. Guide program teams in best practices for marketing, including social media, newsletters, and collateral development. Supervise interns and/or consultants when applicable. Coordinate with Educational Alliance and Communications/Marketing colleagues to ensure collaboration across the broader organization. Salary: 70,000-75,000 #J-18808-Ljbffr