Marketing Analytics Consultant

Job Description

Job Description

Apply now: Marketing Analytics Consultant, Remote (with initial onsite onboarding in Naperville, IL). Start date is ASAP for this Contract (6 months) position.

Job Title: Marketing Analytics Consultant
Location-Type: Local Remote to Chicago (candidate must be available hybrid in Naperville, IL for the first 3-4 weeks of onboarding; flexible thereafter)
Start Date: ASAP
Duration: Contract, 6 months
Compensation Range: $60-$66/hr
Benefits: Eligible for Health, Dental, Vision, and 401K
Visa Sponsorship: Not eligible for visa sponsorship

Job Description:

• This consultant will deliver analytical support for direct mail acquisition campaigns and ad-hoc digital marketing initiatives, partnering with strategy, finance, and data teams to drive performance reporting, forecasting, and campaign execution for the client.

Job Summary

• Build and maintain direct mail performance reporting by market, segment, and test cell, including weekly readouts, in-flight diagnostics, and variance analysis
• Support response, conversion, revenue, and ROI forecasting in partnership with strategy and finance stakeholders on volume planning and budget allocation
• Manage the analytics workflow from targeting logic and segmentation through mail file creation, including record-selection configuration and audience validation
• Design statistically valid experiments (A/B, multivariate) with appropriate sample sizes, unbiased test/control structures, and defined KPIs, and deliver post-test analyses
• Ensure data accuracy across digital analytics platforms, troubleshoot tracking discrepancies, and conduct cohort, segmentation, and attribution analyses
• Build and maintain dashboards in Looker (or comparable BI tool) to track campaign performance, experiment results, and business outcomes
• Provide rapid analytical support for last-minute targeting refinements, business rule updates, and ad-hoc requests across direct mail and digital programs

Minimum Requirements:

• 5 years of marketing analytics experience with a demonstrated background in direct mail or acquisition campaign analytics
• Advanced proficiency in Microsoft Excel, including complex reporting and modeling
• Proficiency in SQL, with preference for Snowflake as the data platform
• Experience with data visualization tools, with Looker strongly preferred (Power BI or Tableau considered)
• Deep understanding of marketing performance metrics including CLTV, CAC, ROI, incrementality lift, and attribution methodologies
• High attention to detail with a rigorous QA mindset and strong commitment to data accuracy.

Preferred Qualifications:

• Prior experience supporting direct mail campaigns, including familiarity with cost per piece, response and conversion rate mechanics, and cohort-based analysis
• Working knowledge of digital marketing platforms such as GA4, Google Ads, and Meta Ads
• Background in financial services or a similarly data-intensive industry, given the complexity of Excel-based reporting
• Experience automating reporting workflows to improve speed, accuracy, and reliability