Sr. Global Marketing Manager - Enteric & HAI

Sr. Marketing Manager, Enteric and HAI Responsible for shaping market development, positioning, and go‑to‑market execution for the Enteric and Healthcare‑Associated Infection portfolio within Advanced Diagnostics (ADx). The role bridges customer insight, clinical relevance, and commercial strategy to ensure solutions resonate with customers and drive adoption across priority markets. Responsibilities Define, evolve, and communicate the global marketing strategy for Enteric and HAI, informed by market trends, customer needs, competitive dynamics, and portfolio priorities. Own portfolio planning and execution, including strategic priorities, annual marketing plans, launch readiness, and downstream commercialization support. Partner closely with regional marketing and commercial teams to align global strategy with local market needs, enabling strong execution and adoption across priority geographies. Develop differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, and economic value of the portfolio. Support global campaigns, market development initiatives, and customer engagement programs to build awareness and accelerate growth. Collaborate across Medical Affairs, Market Access, Public Health, Product Management, R&D, and Commercial teams to ensure aligned execution and strong cross‑functional partnership. Lead the development of marketing tools and programs such as campaign assets, sales enablement materials, customer‑facing content, webinars, and portfolio playbooks. Provide strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data and customer insights to identify growth opportunities and priorities. Monitor market trends, competitive activity, and customer needs to inform strategy, positioning, and execution decisions. Measure and report on business and marketing performance, including campaign impact, portfolio growth, and key performance indicators, and recommend actions to improve results. Build strong collaborative relationships across functions and regions, acting as a trusted marketing partner to drive focus, alignment, and execution. Adhere to all company policies, procedures, and business ethics standards, ensuring compliance and integrity across all marketing activities. Knowledge, Skills and Abilities Creative, energetic, and dedicated to the science and art of marketing. Empathetic servant leader who inspires and seeks regional buy‑in to global strategy, brand goals, and marketing activities. Visionary approach, learning from regions and functions, with a desire to over‑deliver stakeholder expectations. Self‑motivated and able to work independently and autonomously. Strategic thinking and implementation skills; analytical skills to translate insights into actionable plans. Demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute and deliver results. Creative out‑of‑the‑box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas. Excellent presentation and communication skills – written and oral – for a wide variety of audiences. Excellent interpersonal skills, ability to develop strong relationships with cross‑functional colleagues, team members, customers, and partners. Leadership presence with ability to utilize organizational channels, comfortable with complex and matrixed teams. Strong organizational skills and ability to meet tight deadlines in a competitive environment. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing. Flexibility to travel globally to regions and customer sites at least 20% of the time. Qualifications Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, or Business. Advanced degree (Master’s, PhD, PharmD, MD) or MBA preferred. 5+ years of experience in global or regional strategic marketing, product marketing, or product management within IVD, diagnostics, medical devices, or life sciences, with demonstrated success in commercialization, portfolio strategy, and brand leadership. Experience in infectious disease, microbiology, or diagnostics marketing strongly preferred, with credible engagement with customers, laboratorians, scientists, and cross‑functional partners. Proven experience developing accurate, compliant, and impactful commercial materials, including customer messaging, campaign content, sales tools, and portfolio support materials. Solid understanding of regulated healthcare environments, including promotional vs. non‑promotional boundaries, medical review processes, and compliance standards. Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer‑focused marketing strategies that drive adoption and trust. Experience working across global or multi‑regional markets, incorporating local clinical practices, regulatory considerations, and customer needs. Equal Opportunity Employer Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. #J-18808-Ljbffr Becton Dickinson