Head of Franchise Marketing
Good Company
Job Description
We're Hiring: Head of Marketing | Good Company
\n \nGood Company is building the next generation of AI-native franchise brands.
\nWe're reinventing traditional franchising by combining AI, automation, and centralized infrastructure to make launching and scaling real-world businesses simpler and more efficient.
\n \nStarting with residential cleaning through M.I.L. Cleaners , we're building a portfolio of franchise brands across an $800B+ home-services industry, including lawn care, handyman services, and more.
\nWe're looking for a hands-on Head of Marketing who can build our brand and growth engine from the ground up, with a strong focus on generating qualified franchise leads.
\n \nWhat you'll own:
\n- \n
- AI-powered content: Create high-quality videos, visuals, ads, and campaigns using AI tools. \n
- Content & distribution: Publish, manage, and optimize content across digital and social channels. \n
- Franchise lead generation: Build and scale a predictable pipeline of qualified, financially capable franchise candidates. \n
- Performance marketing: Launch, monitor, and optimize paid campaigns across Meta, Google, and other channels, focusing on lead quality, acquisition costs, and franchise sales. \n
- Founder-led marketing: Build the CEO's personal brand and thought leadership. \n
- Growth strategy: Experiment with new channels, track performance, and scale what works. \n
- Multi-brand marketing: Help build the marketing infrastructure for future franchise brands. \n
Who we're looking for:
\n- \n
- 5+ years of marketing experience, ideally in startups, franchising, or home services. \n
- Proven experience in franchise lead generation, including attracting, qualifying, and converting franchise prospects. \n
- Hands-on experience running paid acquisition campaigns for franchise development, with a strong understanding of lead quality, CPL, and cost per franchise acquisition. \n
- Strong experience creating sophisticated marketing content using AI. \n
- A proven ability to build and execute marketing strategies independently. \n
- Excellent storytelling, copywriting, and creative instincts. \n
- A data-driven, entrepreneurial mindset. \n
- Someone who loves executing as much as strategizing. This isn't a role where you'll just manage agencies or delegate tasks. We want someone who can think strategically in the morning, create a campaign in the afternoon, and analyze its results the next day. \n
- You'll work directly with the CEO and have the opportunity to shape a new category of AI-native franchise companies. \n
Vacancy posted 4 days ago
Similar jobs that could be interesting for youBased on the Head of Franchise Marketing in Miami, FL vacancy
- ...incubates and grows premium beauty brands. We treat every brand like we own it, and we hire people who do the same. The role: Own marketing across our growing portfolio of brands. Set the strategy and get in the trenches to execute it. Hire, develop, and grow a team...Suggested
SAYN
Miami, FL5 days ago - Join to apply for the Head of Player Marketing role at Arena Entertainment Get AI-powered advice on this job and more exclusive features. We’re a digital entertainment company creating engaging online platforms people love. With teams operating worldwide. Each platform...SuggestedFull timeWorldwide
- University of Miami Health System in Miami seeks a Director of Marketing Automation & Lifecycle Engagement to own message architecture and lifecycle design across patients, prospective patients, and referring physicians. The role is hands-on with marketing platforms, shaping...Suggested
- ...treasury, global payouts, and financial operations into one platform built for how money actually works across the Americas. Every market is different. Rebill makes the infrastructure consistent. Engineering, finance, and operations teams can manage local currency...SuggestedLocal areaImmediate startShift work
- ...focused, and execution‑oriented Director of Peripheral and Closure Marketing to lead the Americas marketing strategy and commercial growth... ...performance, commercialization excellence, and long‑range franchise development. The Director will be responsible for launch planning...FranchiseRemote work
Cordis
Miami, FL2 days ago - E11EVEN Club Hotel & Residences in Miami is seeking a Director of Marketing & Public Relations to lead campaigns that captivate, convert, and elevate our luxury brand. You will set the big-picture vision, oversee storytelling, media relations, and guest communications while...
- MoonLake Immunotherapeutics in the United States is seeking a Senior Director of US Patient Marketing to lead the patient marketing team. You will own the patient strategy, segmentation, journey mapping, and messaging, and translate insights into initiatives that advance...
- # Head of Growth Marketing**Flex** • USA3 days ago Remote Full-timeMarketing & SalesFlex is building the AI-native private bank for business owners.We’re re-architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value...Immediate startRemote workFlexible hours
Taswiq4me
Miami, FL1 day ago - ...the role: We invest heavily every year acquiring small businesses across Meta, Google, TikTok, and email, and we are expanding our marketing analytics function to make every dollar of it accountable. This is a senior, high-visibility role with executive sponsorship at...Local areaFlexible hours
- JETSET Pilates Franchising, a fast-growing fitness brand, seeks an Integrated Marketing Manager to bridge corporate marketing with franchisees, building local guides, approving activations, and supporting ROI-driven campaigns. You will work with franchise operators to...FranchiseLocal area
- Subway in Miami is seeking a Senior Marketing Manager to lead marketing strategies across Non-Traditional restaurants and priority local... ..., and collaborating cross-functionally with Finance, Analytics, Operations, and #J-18808-Ljbffr Franchise World Headquarters, LLCFranchiseLocal area
- ...manual work, tighter control over the business, and a smoother experience for both staff and guests. We are looking for a Head of Sales for our US market who is eager to make a significant mark on their career and wants to join a high-growth company. If you have the self-...Temporary workWork at officeFlexible hoursNight shiftWeekend work
- Areas USA in Miami seeks a Marketing Manager for Franchised Concepts & Travel Plazas to bridge marketing, operations, and franchise partners, driving guest engagement and revenue activation. You will own annual plans, co-op funding, and travel plaza programs; collaborate...Franchise
- ...to get things done collectively This job opportunity is with one of our many franchisees. Independently owned and operated, Wendy's franchise organizations determine their own compensation, benefits and career programs which may vary from company-owned locations....Franchise
Wendy's
Miami, FL4 days ago - Restaurant Brands International Inc. is seeking a Manager, Field Marketing, BK, US to support and grow franchisees’ sales, traffic, and profitability by planning and executing regional marketing plans and tailoring the National Marketing Calendar to local insights and guest...FranchiseLocal area
- ...environment to get things done collectivelyThis job opportunity is with one of our many franchisees. Independently owned and operated, Wendy's franchise organizations determine their own compensation, benefits and career programs which may vary from company-owned locations.Franchise
Wendy's
Miami, FL2 days ago - MissionHires in Miami is seeking a Marketing Project Manager to coordinate marketing projects, franchise communications, promotions, and store openings across locations. You will convert ideas into plans, maintain calendars, and track budgets while ensuring accuracy of...Franchise
- University of Miami seeks a Director of Marketing Automation & Lifecycle Engagement in Miami to own the message and automation architecture for UHealth marketing. The role designs how a patient or physician moves through care, using the right tools and governance to ensure...
- ...things done collectively This job opportunity is with one of our many franchisees. Independently owned and operated, Wendy's franchise organizations determine their own compensation, benefits and career programs which may vary from company-owned locations. 1515 NORTHWEST...Franchise
Wendy's
Miami, FL5 days ago - Senior Director of Marketing and Communications Lead integrated marketing and communications strategies across a multi-site travel-focused... ...lead crisis and reputation communications. Collaborate with franchise partners, authorities, agencies, and vendors on co-marketing...Franchise
$70k - $90k
...About JETSET Pilates Franchising At JETSET Pilates Franchising, we pioneer a unique franchise model in the fitness industry, offering... ...crucial for success. Position Overview The Integrated Marketing Manager serves as a strategic link between the corporate...FranchiseWork at officeLocal areaFlexible hours3 days per weekJetSet Pilates
Miami, FL4 days ago- Subway is seeking a Senior Designer to lead the Non-Traditional Marketing team's creative output. You will develop high-quality, on-... ...Spanish language executions, and collaborate with cross-functional teams to deliver #J-18808-Ljbffr Franchise World Headquarters, LLCFranchise
- ...role to leadership, or even own a Daisy branch one day, we provide the training resources and support to help you get there.This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions...Franchise
Name Pros
Miami, FL4 days ago - Rebill is seeking a seasoned marketing leader to own brand, product marketing, content, events, and demand generation across the Americas. You will shape messaging, develop multi-market campaigns, and drive revenue through strategic ecosystem partnerships. The role requires...
- ...oriented, highly productive employeesThis job opportunity is with one of our many franchisees. Independently owned and operated, Wendy's franchise organizations determine their own compensation, benefits and career programs which may vary from company-owned locations.1515...FranchiseAll shiftsShift work
Wendy's
Miami, FL2 days ago - INF1NITY is seeking a Senior Vice President of Public Markets & Investments to build and lead the corporate balance-sheet investment strategy. You will manage investments across equities, fixed income, and other liquid assets, balancing returns, liquidity, and risk, while...
- ...employment with an independently owned and operated Hand and Stone franchisee, a separate company and employer from Hand and Stone Franchise Corp. and any of its affiliates or subsidiaries. I understand that each independent franchisee is solely responsible for all...FranchiseFull timePart timeFlexible hours
Hand & Stone Massage and Facial Spa
Miami, FL1 day ago - ...collaborating closely with sales. You will design programs, amplify events, and ensure repeatable growth, leveraging AI tools daily. Based in the Americas, you will coordinate with product marketing and partnerships to scale public presence. #J-18808-Ljbffr Rebill.com
- Head of Business Development, Southeast Markets - Miami Working from home role, based in the Miami area or surroundings. No other locations accepted. WiredScore and Meter are building the next generation of connectivity for commercial real estate - and we're looking for...Work at officeLocal areaWork from home
- ...your chance to be part of what's next. About the Role: TheSenior Marketing Manager isresponsible for leading marketing strategies that... ...years of marketing experience, preferably in QSR, retail, or franchising organizations. Experienceleading integrated marketing strategies...FranchiseLocal areaFlexible hours
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Head of Franchise Marketing. Be the first to apply!
