SEM Senior Associate

SEM Senior Associate

Dallas, TX; New York, NY

We are PMG

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, our Paid Search Marketing (SEM) team is a group of creative problem solvers and strategic thinkers who thrive on helping clients achieve meaningful results. We collaborate with cross-functional teams across media strategy, analytics, and creative to develop innovative paid search campaigns that make a tangible impact.

Our team approaches search marketing with curiosity and a fresh perspective, constantly exploring new solutions and opportunities to deliver value for our clients. We pride ourselves on creating an environment where everyone can grow professionally and personally, supported by a culture that values collaboration, innovation, and individuality.

What You Will Do

• Build and manage paid search campaigns, creating new campaigns and optimizing existing ones to meet client performance goals.
• Analyze and optimize campaign performance on a daily, weekly, and monthly basis, using data-driven insights to identify and act on opportunities for improvement.
• Execute and oversee search marketing campaigns, including ad group setup, keyword research and expansion, budget pacing, forecasting, and performance reporting.
• Test and refine campaign strategies, driving continuous improvement through creative testing and performance analysis.
• Contribute to budget management, monitoring spend across accounts and making recommendations to maximize results.
• Create and maintain detailed performance reports, pulling data from search platforms and additional sources to provide actionable insights.
• Stay informed on SEM industry trends, assessing their impact on clients and making proactive recommendations.
• Leverage PMG's proprietary technology platform, Alli, to analyze data, streamline processes, and drive impactful results for clients.

What You Will Bring

• 3+ years of experience in paid search, with a bachelor's degree or equivalent experience.
• Advanced knowledge of paid search platforms like Google Ads and Microsoft Ads, enabling you to create and optimize campaigns that deliver measurable results.
• Proficiency in campaign management, including keyword research, campaign, budget pacing, and forecasting to meet performance goals.
• Expertise in analyzing performance metrics and delivering actionable insights to enhance campaign outcomes.
• Experience with A/B testing methodologies and creative testing to refine strategies and drive continuous improvement.
• Proficiency in tools like Microsoft Excel, Google Analytics, and SQL to manage data, uncover valuable insights, and create clear, actionable performance reports.
• Strong organizational and collaborative skills, enabling you to align efforts across internal teams and clients effectively.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave : We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support : Access fertility benefits for all team members and their spouses.
• Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance : Protect your pet's health and your finances.
• Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits : Access support for travel and commuting needs, where available.
• Annual Bonus : All employees are eligible for an annual bonus.
• Volunteering Opportunities : Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.