Analyst, Loyalty & CRM

Analyst, Loyalty & CRM Analytics

Headquartered in Southern California, Skechersthe Comfort Technology Companyhas spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.

The Analyst, Loyalty & CRM Analytics helps improve customer retention, repeat purchases, and lifetime value across Skechers digital and retail channels by turning customer and behavioral data into actionable insights and recommendations. This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works closely with Loyalty, CRM, Marketing, Product, Merchandising, and Analytics teams to support a more data-driven approach to customer growth. The ideal candidate is analytical, curious, customer-focused, collaborative, and comfortable working with data to solve business problems. Interest in e-commerce, customer behavior, loyalty programs, and AI-driven personalization is a plus.

What You'll Do:

Customer Lifecycle & Retention

• Monitor customer lifecycle performance including acquisition quality, repeat purchase behavior, retention, and customer lifetime value.
• Analyze customer behavior and identify opportunities to improve retention, engagement, and profitability.
• Support analysis of promotional effectiveness and customer response trends.

CRM & Loyalty Testing

• Support A/B testing, holdout testing, and incrementality analysis for CRM and loyalty campaigns.
• Help develop testing plans, success metrics, and recommendations based on campaign performance.
• Partner with CRM and Loyalty teams to improve targeting, messaging, and customer engagement strategies.
• Document learnings and support ongoing optimization efforts.

Customer Segmentation & Insights

• Help build customer segments based on purchase behavior, engagement, and lifecycle stage.
• Identify high-value and high-potential customer groups and provide actionable recommendations.
• Analyze customer behavior trends related to retention, churn, and engagement.
• Support omni-channel customer journey analysis using CRM and customer data platforms.

Reporting & Cross-Functional Support

• Support weekly and monthly CRM and loyalty performance reporting.
• Present insights and recommendations clearly to business stakeholders.
• Partner with teams across Digital, Marketing, Product, Merchandising, Retail, and Analytics to improve customer experiences and business outcomes.
• Help promote a test-and-learn culture across CRM and Loyalty teams.

What You'll Bring:

• Experience with GA4, CRM platforms, and customer reporting tools.
• Basic understanding of A/B testing and customer segmentation.
• Strong analytical, communication, and organizational skills.
• Familiarity with AI-driven personalization, customer engagement tools, or modern analytics workflows is a plus.

Requirements:

• Bachelor's degree in business, analytics, statistics, economics, or related field.
• 24 years of experience in CRM analytics, customer analytics, loyalty, or e-commerce analytics.

The pay range for this role is $85,000-$120,000/yr USD.

About Skechers

Skechers, a global Fortune 500 company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.

Equal Employment Opportunity

Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation

Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing View email address on click.appcast.io. To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.