Market Development Specialist, Genetic Solutions, Biopharma

Market Development Specialist III role at Thermo Fisher Scientific focused on executing marketing strategies for Applied Biosystems Genetic Solutions in the biotech/biopharma sector. Responsibilities include developing campaigns, creating marketing materials, optimizing digital channels, and analyzing program performance to drive business growth.

Responsibilities

• Develop and execute integrated marketing plans with cross-functional teams ensuring consistent messaging
• Create marketing content including web pages, videos, brochures, white papers, and infographics
• Build and optimize marketing content across digital channels including web, social media, and paid advertising
• Analyze marketing program performance using KPI and ROI metrics and present findings
• Complete tactical projects to achieve KPI, revenue targets, and annual operating objectives

Requirements

• Bachelor's degree in marketing, business, or related field
• Minimum 2 years demand generation and digital marketing experience in life sciences
• Strong analytical skills with ability to derive insights from data
• Proficiency in marketing automation platforms, AI tools, and digital marketing tools
• Excellent communication and collaboration abilities
• Strong project management skills
• Knowledge of demand generation and marketing automation methodologies

Compensation: $84,000–$111,100 base