Sales Manager

Job Description

SALES MANAGER

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Do you have what it takes to shape the future of the amusement park industry?

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Central Amusement International Inc. (CAI) is seeking an experienced, hands-on Sales Manager to lead all sales strategy and execution for Luna Park in Coney Island. This is a senior, on-site leadership role responsible for driving revenue growth and team performance across all sales channels.

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This role owns both strategic planning and day-to-day execution, with direct accountability for revenue results.

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ABOUT US

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Central Amusement International Inc. (CAI) is an amusement park development and management company based in New York City. CAI developed Victorian Gardens at Wollman Rink in Central Park in 2003 and Luna Park in Coney Island in 2010, located at the birthplace of the amusement park industry. CAI is part of the Zamperla Group, the worldwide leader in amusement ride manufacturing.

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POSITION DETAILS

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• Title: Sales Manager
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• Location: Luna Park in Coney Island, 1000 Surf Avenue, Brooklyn, NY 11224
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• Work Schedule: Full-time, Hybrid
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• FLSA Status: Exempt
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KEY RESPONSIBILITIES

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Sales Leadership & Revenue Growth

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• Own all sales strategy, forecasting, and revenue planning and deliver annual sales, attendance, and revenue targets across all sales channels
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• Develop, manage, and execute sales strategies for group sales, special events, partnerships, promotions, and ticketing programs
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• Develop and implement pricing and discount governance to ensure consistent framework.
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• Oversee the management of key accounts and high-value opportunities to maximize sales opportunities; build, maintain, and grow a qualified sales pipeline
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• Analyze sales performance, market trends, and customer data to inform pricing, promotions, and revenue strategies
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• Provide regular sales forecasts, KPI performance reports, and corrective action plans to senior management
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Team Leadership & Operations

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• Lead, train, coach, and develop Sales team members through clear goal setting, delegation, ongoing performance feedback and weekly 1:1s / coaching meetings
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• Conduct annual review of compensation plans with recommendations made to executive leadership
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• Develop data and reporting ownership including KPI dashboards, monthly board metrics, pipeline velocity reports and lead conversion reports
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• Conduct in-field coaching and performance evaluations to maximize productivity and results
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• Manage departmental labor and expense budgets to ensure efficiency and return on investment
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• Oversee the integrity, maintenance, and effective use of Sales systems, including CRM and analytics platforms; research, evaluate and implement innovative sales tools, technology and solutions
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• Manage the coordination of CRM standards, reporting and performance metrics
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• Develop Sales Operations policy and process ownership including commission dispute resolution, deal crediting rules, lead routing governance, pipeline stage definitions & forecasting standards, contract templates, agreements, and legal oversight
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• Create Sales policy documentation including SOPs, playbooks, e-mail templates, proposal templates and ensuring all workflows are properly set up in the CRM
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• Create contract and pricing governance ensuring everyone is using current price sheets, packages, rate cards, contract language, etc.
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• Develop revenue attribution rules including classifications of all clients having a clear salesperson documented to earn the commission
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• Define forecasting methodology including pipeline stages, close probability, commit vs upside definitions
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Collaboration & Continuous Improvement

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• Manage oversight of all verticals and internal communications to ensure alignment
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• Lead cross-departmental coordination to ensure weekly meetings are established with internal stakeholders
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• Partner with senior leadership to support attendance planning, market penetration strategies, and pricing initiatives
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• Stay current on industry trends, competitive activity, and best practices through conferences and professional development
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• Perform other related duties consistent with the scope and responsibilities of the position
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• Assist with park operations as needed.
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QUALIFICATIONS

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• Minimum of 5 years of experience in Sales management, preferably within hospitality, entertainment, or related industries
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• Proven track record of driving revenue growth and leading high-performing teams
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• Bachelor’s degree in Business Administration, or a related field preferred
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• Strong analytical, financial, and data-driven decision-making skills
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• Proficiency with Microsoft Office, Tripleseat or similar CRM platforms
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• Practical knowledge of sales operations and special events
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• Ability to work a flexible schedule, including occasional weekends and holidays, due to the seasonal and operational needs of the amusement park business
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