Publicist

About Us

Publicity For Good (PFG) is a Nashville-based public relations company that partners with purpose-driven, profitability-conscious brands around the world.

We specialize in working with Consumer Packaged Goods (CPG) companies, particularly in the Food & Beverage, Fashion, and Beauty sectors. Our team secures high-impact media placements for clients through top-tier global outlets such as CBS, Fox News, Vogue, and Forbes.

At PFG, we amplify brands that are making a difference. Our focus is on meaningful visibility, measurable results, and long-term growth.

Role

The Publicist is responsible for managing the success of client PR campaigns by developing media strategies, conducting targeted outreach, and maintaining regular communication with both clients and media contacts. This role ensures client visibility across national, regional, podcast, radio, and TV platforms, while also contributing to broader brand awareness and engagement. Every Publicist, at every level, also generates new business leads each week and contributes to closed sales each month through prospecting, referrals, and growth within existing accounts. Publicists are key relationship builders and storytellers who drive results by connecting the right narrative to the right outlet.

Responsibilities

• Develop and execute strategic PR plans tailored to each client, serving as the primary point of contact
• Conduct media research, build and update targeted media lists, and monitor news trends for timely client angles
• Secure, filter, and respond to media opportunities; schedule and coordinate interviews and handle all logistics
• Follow up with media contacts to confirm placements and coverage timelines, and track coverage through Google Alerts and media trackers
• Facilitate writing projects with the team in alignment with client goals and deliverables
• Provide daily (Monday to Friday) client updates and prepare weekly and monthly reports
• Generate qualified new business leads every week through outreach, networking, referrals, events, and social channels, and keep them current in the CRM
• Conduct discovery calls, present PFG services, and participate in closing conversations with sales team
• Identify and pursue upsell, renewal, and cross-sell opportunities within assigned accounts, and request referrals and testimonials from satisfied clients
• Report weekly on lead gen activity and monthly on sales results, including meetings booked, proposals sent, and deals closed

Results

• Meet or exceed the expected number of interviews or media features
• Meet or exceed the weekly qualified lead target set for the role
• Meet or exceed the monthly closed sales target through new business, renewals, and account expansion
• Clients receive timely and proactive communication on campaign progress
• Media placements align with client goals and increase brand visibility and credibility
• Clients recognize value from their engagement with Publicity For Good
• Accurate and updated documentation of all PR activities, client deliverables, and pipeline status

Requirements

• 40 hours plus per week to meet client needs
• Proven experience or education in public relations or a related communications field
• Excellent written and verbal communication skills
• Comfortable prospecting, leading discovery conversations, and asking for the business; prior sales exposure is a plus but not required
• Proficient in Google Suite, Gmail, media monitoring tools, and CRM software
• Strong organizational and time management abilities with the capacity to manage multiple accounts(5-10+), priorities, and deadlines
• Creative and strategic thinker with a proactive mindset
• Comfortable working in a fast-paced, remote-first team environment
• Personable and professional in client, prospect, and media interactions
• High level of self-accountability and commitment to delivering results

Remuneration

• Compensation based on results and experience level
• Bases range from 36-60k, plus performance, plus commissions
• Commission eligibility on new business, renewals, and account expansion the Publicist originates or helps close
• Access to internal and external learning opportunities
• Ongoing performance reviews and career development guidance
• Clear advancement plan based on both role progression and financial growth
• Access to a curated library of on-demand professional development content