Marketing Automation Analyst

Kforce's client in San Francisco, CA is looking for a hybrid Marketing Automation Analyst. Day to Day:

• Support the email program for the company
• Supports many financial products - Personal loan product is #1
• Handles campaign execution and journey execution for marketing team
• Day to day, work with product teams, data teams, engineering teams, and other business stakeholders to manage the end-to-end process
• Building email campaigns
• Taking assets, building from templates, executing campaigns
• Running list pulls
• Defining segmentation
• Applying personalization within the emails
• Pulling in data parameters
• Working QA
• Launching post campaign analysis across the entire portfolio
• Building Journeys, transactional triggers, push campaigns
• Hands-on, technical experience implementing Salesforce Marketing Cloud (SFMC)
• Strong Journey Builder experience, including designing and executing complex multichannel journeys across Email, SMS, and Push
• End-to-end campaign management experience, including strategy, implementation, and execution
• Experience with Automation Studio, including journey triggers, trigger sends, and automations
• Strong audience management skills, including audience segmentation and SQL querying
• Ability to build email and SMS templates from scratch, not just modify existing templates
• Experience implementing dynamic content within SFMC
• Ability to write and edit AMPScript and Server-Side JavaScript (SSJS)
• Strong HTML coding skills for email development, including responsive and mobile-friendly builds
• Experience coding email templates for dark mode compatibility

Additional Notes: * Ideally, this person has a strong technical foundation in SFMC (not just a marketing background) and has been directly responsible for building and troubleshooting journeys and automations in a production environment