Director, Marketing

Job Description

Job Description

JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world, currently seeks an experienced, energetic, self-starter for the role of Director, Anime Marketing  for our headquarters in Santa Monica, CA. The Director is responsible for leading product development, integrated marketing strategy, advertising/promotional recommendations, and profitability for both internal IP and external licensed brands. This is a hands-on, high-responsibility role for someone looking to drive decision making.

 

Responsibilities include:

• Develop and implement the global product strategy for a variety of Anime targeted brands in various categories.
• Develop and oversee the implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
• Partner with cross-functional teams to ensure all product development time lines are adhered to, all details are properly executed, and that all parties are informed of relevant information where required
• Work closely with the company’s Sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Own the P&L including management of pricing, costing, profitability analysis, and SKU management
• Undertake continuous analysis of competitive environment and consumer trends, looking for new opportunities to grow the business
• Guide cross-functional teams throughout the product development process to ensure brand vision is achieved

Skills & Experience required:

• 6+ years experience in product development and marketing within a consumer products organization
• BA in marketing or related field required
• Affinity for Anime, pop culture and a desire to bring properties to life for fans of all ages
• Strong interpersonal, communication, and presentation skills with experience presenting to all levels of management both within the organization and to external partners
• Resourceful: able to self-start and get things accomplished with minimal oversight
• Work effectively within a team environment 
• Highly organized and able to multitask
• Have a positive, “can do” attitude
• Proven track record of success in senior marketing roles
• Ideally, have experience in the toy industry or working in an industry that markets kids and distributes to mass merchandisers globally.

Our Benefits:

• Health and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program
• Savings: 401K matching, pre-tax spending accounts, and employee discount programs
• Compensation : JAKKS Pacific offers a competitive salary. Compensation for this role commensurate with experience, qualifications, location, and education and typically ranges from $120,000 - $160,000.

Company Overview

A leading designer and marketer of children’s toys and consumer products, JAKKS Pacific® is always on the lookout for talented, bright and creative individuals to join our ever-growing team.

Best known for our toy and entertainment products, JAKKS produces impressive and innovative products across multiple categories spanning from action figures, collectibles, and dolls, to high performance activity toys and vehicles, and let’s not forget our deep portfolios of beloved licensed characters. In other words, we work hard to make play more fun, and we believe it has paid off.

Included in Fortune’s 100 Fastest Growing Companies for four years in a row, and Forbes’ 100 Best Small Companies for three years, JAKKS is an aggressive and passionate company, with a commitment to customers and a dedication to growing our business. 

Our goal is to continuously cultivate a talented and diverse workforce while providing a safe and productive work environment and an excellent career growth opportunity while working with a dynamic team who loves what they do and for a Company that ultimately makes children smile, play and succeed!

Jakks Pacific, Inc is an Equal Opportunity Employer.

No Recruiters Please.