Senior Marketing Event Specialist

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At MCG, we lead the healthcare community to deliver patient-focused care. We have a mission-driven team of talented physicians and technical experts developing our evidence-based content and innovating our products to accelerate improvements in healthcare. If you are driven to enhance the US healthcare system, MCG is eager to have you join our team. We cultivate a work environment that nurtures personal and professional growth, and this is a thrilling time to become a part of our organization. With dynamic roles that offer meaningful impact, you'll be able to fully realize your potential. Plus, you'll enjoy world-class benefits and the security, stability, and resources of our parent company, Hearst, with over 100 years of experience.

The Senior Marketing Event Specialist oversees many aspects of marketing events including planning, organizing and executing internal events (i.e. Client Forum, Advisory Council, etc) and external events (trade shows). The Senior Marketing Event Specialist is an innovative individual who is actively improving MCG's internal events program. The right person has the ideal mix of creativity and logistics, is obsessed with spreadsheets, incredibly organized, and knows the ins-and-outs of managing a budget.

The Senior Marketing Event Specialist will work with many diverse stakeholders both internal and external. Such people may include MCG staff, clients, and vendors.

You Will:

• Assists Event Manager with execution of Client Forum inclusive of budgeting, site selection, contracting, hotel room blocks, attrition calculations, BEO reviews, signage approval, management of the internal committee, call for abstracts, selection of speakers, speaker management, staff management, finalagenda, CEU credits, email announcements, partner / exhibitor program, management of mobile app, giveaways, management of VIP rooms and travel, management of all contracted vendors (production, AV, Signage etc.) and organizations, post-event management of all invoices and trueing up of master bill with hotel and vendors, post-event recording release, on-site event management tech checks and staffing, reporting on ROI. Ensures program is aligned with company goals. Driving registrations. Strong focus on improving the customer experience. Conducts thorough analysis of attendee feedback, continuously implements process improvements, and stays up-to-date on the latest technologies.

• Assists Event Manager with execution the Doyle Award at Client Forum by working with customer success to get applicants, compiling and sending applications to the judges, management of judging panel and compensation to organizations, announcement of winners and coordination of press releases, case studies and testimonials, management of winner and decline announcements and clarification of future responsibilities, coordination of award ceremony at Client Forum. Encourages all applicants to share their stories via additional channels i.e. speaking at Client Forum or on a webinar, participating in the MCG Reference Program.

• Execute Advisory Council. The MCG advisory program is a program where MCG gathers case manager and physician advisory thought leaders from both payer and provider businesses. MCG collects this groups thoughts on the current products and items under development as well as future roadmap items. The focus on this event is creating an open environment where honest feedback is gathered.

• Execute Glue events, monthly half day in-person company events, management of the Glue committee, budget, communications and innovation of the program

• Execute All Staff events, yearly in person all company two day conference

• Manage reporting for events as needed (i.e. registration tracking, logistics, ROI, etc)

• End-to-end strategy, planning, management and execution of other internal events as needed:

o Collaborate closely with various internal stakeholders and cross-functional teams to align on project objectives, concepts, and scope o Create and maintain comprehensive project plans outlining all event deliverables, milestones, and timelines o Oversee event operations and logistics involving registration, communication, programming and schedule, risk mitigation, technical requirements, and onsite support o Establish and manage the budget for each project, providing detailed expense tracking and reporting o Negotiate, secure, and facilitate third-party vendor and venue contracts o Lead post-event analysis and present recommendations for future improvements

• Support tradeshows by organizing show sign ups, marketing deliverables, show orders, special events, outreach, lead retrieval and post-show metrics

• Drive processes that create efficiency or increase ROI

• Serve as a mentor/trainer for more junior members of the team

What We're Looking For:

• Bachelor's Degree (Marketing, Communications or Business preferred) or equivalent experience

• Minimum 5 years' experience in project management - event management experience preferred

• Project management certification or the equivalent strongly preferred

• Demonstrated advanced proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint)

• Travel to execute events managing (4-6 times annually)

Preferred Qualifications:

• Must have strong project management skills, attention to detail, and organizational skills to handle multiple projects/tasks simultaneously and meet deadlines

• Demonstrated ability to work and achieve results — with minimal supervision — in an intense, fast-paced, virtual team environment

• Proven success in working on and managing event logistics - especially large scope projects with cross-functional team involvement

• Experience with event technology platforms and management (strongly preferred)

• Strong experience using a project management tool (Wrike preferred)

• Strong written and verbal communication skills

• Strong critical thinking and problem-solving skills

• Understanding of the requirements and expectations of internal and external customers and a desire to provide outstanding customer service consistently

• Internally driven self-starter

• Demonstrated flexibility and adaptability

• General understanding of marketing automation

• Experience using Salesforce.com

• Strong organizational skills with exceptional attention to detail.

• Excellent interpersonal and communication skills.

• Ability to handle multiple tasks simultaneously and under tight deadlines.

Pay Range: $78,900 - $110,565

Other compensation: Bonus Eligible

Perks & Benefits:

Remote work

Medical, dental, vision, life, and disability insurance

401K retirement plan; flexible spending and health savings account

15 days of paid time off + additional front-loaded personal days

14 company-recognized holidays + paid volunteer days

up to 8 weeks of paid parental leave + 10 weeks of paid bonding leave

LGBTQ+ Health Services

Pet insurance

Check out more of our benefits here:

We embrace diversity and equal opportunity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Only with diverse thoughts and ideas will we be able to create the change we want in healthcare. The more inclusive we are, the better our work will be for it.

All roles at MCG are expected to engage in occasional travel to participate in team or company-sponsored events for the purposes of connection and collaboration.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

MCG is a leading healthcare organization dedicated to patient-focused care. We value our employees' unique differences and are an Equal Employment Opportunity (EEO) employer. Our diverse workforce helps us achieve our goal of providing the right care to everyone. We welcome all qualified applicants without regard to race, religion, nationality, gender, sexual orientation, gender identity, age, marital status, veteran status, disability, pregnancy, parental status, genetic information, or political affiliation. We are committed to improving equity in healthcare and believe that a diverse workplace fosters curiosity, innovation, and business success. We are happy to provide accommodations for individuals. Please let us know if you require any support.