Social Media Specialist

About the Role Canon U.S.A. in Melville, NY is looking for a creative, strategic, and high-energy Social Media Specialist (Specialist, Social Media) to join the Social Media and Content Strategy team. In this role, you will be a key voice for one of the world’s most iconic imaging brands. You'll bridge the gap between technical excellence and B2B storytelling, helping us engage everyone from corporate decision-makers to everyday consumers. The ideal candidate has a deep understanding of how brands can leverage social media to reach intended audiences, understands the nuances of different platforms and how they can be effectively utilized in the B2B and B2C spaces, and has a keen eye for the visual quality that the Canon name represents. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs. Your Impact Content Creation & Strategy: Assist in the end-to-end development of high-impact paid social ads and organic content across all major social channels B2B Social Media Management: Support management of our B2B focused social channels. You will be responsible for showcasing high-end production workflows and commercial imaging solutions Trend Analysis: Proactively brainstorm and execute content based on trending concepts, industry insights, and cultural moments to keep Canon at the forefront of the digital and B2B video conversation Growth & Expansion: Contribute to data-driven growth plans for LinkedIn, TikTok, Instagram, Pinterest, and Threads, tailoring strategies to the unique audience of each platform Product Launches: Provide critical support during product launch cycles, ensuring social teasers, announcements, and educational content highlighting features, ROI and application output are executed flawlessly Ambassador Social: Support the social promotion of our prestigious Canon Explorer of Light program, highlighting the work and expertise of Canon's elite professional photographers Cross Functional Social Support: Collaborate with the broader B2B marketing team to support marketing efforts for key products and services through strategic social funnels and conversion-focused tactics About You: The Skills & Expertise You Bring Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience. Bachelor's degree in related field, plus knowledge of commonly-used concepts, practices, and procedures. (i.e., HTML, JAVA, Photoshop, Mac, UNIX and Window platforms) Experience: 3+ years of professional social media experience (agency or in-house) with exposure to B2B marketing or commercial technology brands preferred Technical Literacy: Deep understanding of the social media landscape, specifically the algorithms and best practices for LinkedIn and Meta Niche Knowledge: A passion for telling the story of our business-focused technology. Familiarity with the B2B industry is a significant plus Creative Eye: Ability to identify high-quality visual assets and understand the aesthetic standards of the Canon brand across consumer and enterprise markets Analytical Mindset: Comfortable using social analytics tools to track engagement, lead attribution, and growth, pivoting strategies based on performance data Communication: Exceptional writing skills with the ability to shift tone from "playful and trendy" to "professional and technical" We are providing the anticipated salary range for this role: $66,300 - $81,550 annually Company Overview About our Company -Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at and connect with us on LinkedIn at . Who We Are Where Talent Fosters Innovation. Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation. What We Offer You’ll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits. And Even More Perks! Employee referral bonus Employee discounts "Dress for Your Day" attire program (casual is welcome, based on your job function) Volunteer opportunities to give back to our local community Swag! A Canon welcome kit and official merch you can’t get anywhere else Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners. Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are not reviewing this job posting on our Careers' site ( , we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at ( . Workstyle Description Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs. Location US-NY-Melville Company Canon U.S.A., Inc. Requisition ID 35130 Category Marketing Position Type Full-Time Workstyle Hybrid #J-18808-Ljbffr Canon USA & Affiliates