Content Writer

The Content Writer role at Aetna rewards curiosity about why people buy as much as skill at making them. Strip away the buzzwords and here's the deal — $81,000 - $104,000, full-time hours, and a sales marketing team at Aetna that actually hands you the keys. Key Responsibilities Conduct market research to uncover trends shaping the sales marketing space Frame the self-directed ROI an Austin, TX CFO can defend internally Hand marketing the field intel that sharpens next quarter's ads Line up the delightfully-weird sponsorships that put Aetna in front of buyers Draft the cold-outreach copy that survives a mid-level buyer's inbox Mine Programmatic Advertising data for the deeply-bought-in story that wins the room Coordinate with agencies and vendors to deliver campaigns on time and on budget Write copy for ads, emails, and web pages that converts sales marketing traffic What You'll Bring Strong multitasking ability without sacrificing quality Familiarity with the Austin market and local sales marketing landscape An eye for the spirited-and-grounded detail that separates fine from finished A portfolio that speaks louder than any line on your resume An endlessly-iterating Austin, TX company through, Aetna measures success by how invisible its sales marketing systems become. We default to writing things down so the whole sales marketing team stays in the loop without endless meetings. Expect $81,000 - $104,000 plus full medical, dental, and vision benefits, generous paid time off, and real mentorship from day one. Our talent team is live and responsive, screening new resumes as they land. #J-18808-Ljbffr