Founding Account Executive, US

About the Role

This is the first US sales hire. The US is the biggest opportunity in front of us, and we expect it to become h2x's number one market. The whole company is leaning in.

h2x has real traction across the UK, Australia, and New Zealand, used every day by some of the world's largest engineering firms. We've made the product changes the US market needs, and we already have an early customer base in the US. The go-to-market opens up now.

There's a playbook in place from the markets we already sell in. It's the starting point, not the answer. The US buyer is different, the channels are different, and the competitive set is different. We need someone who can use what fits, throw out what doesn't, and shape the US version as they sell.

You close the deals yourself. Inbound from marketing, outbound into the right accounts, discovery, demos, proposals, close.

You're paired with a Solutions Engineer who handles the deep technical calculations during demos. You don't need to be the deepest MEP expert in the room. You do need to run the sale.

h2x is a design platform purpose-built for mechanical engineers, with technical depth not matched anywhere else in our category. We aim to be the global standard for building services design.

You'll work next to our founder, who lived this problem for years before h2x existed and knows exactly what's broken.

MEP engineers, design firm principals and commercial contractors don't respond to generic SaaS playbooks. The reps who win here hold real conversations about how the product works, sit in demos with senior engineers and earn the room, and treat the sale as a craft.

How We Work

We value directness and simplicity. Short, clear answers to direct questions. We reach for tools, systems, and agents to scale ourselves rather than add headcount by default.

We expect real craft in how we talk to engineers, not generic SaaS sales dressed in an engineering skin.

We hire people who are excited about the work, enthusiastic about the customers, and a pleasure to be around.

Key Responsibilities

1. Carry the Bag

• Own US new business as the primary metric, end-to-end: pipeline, conversion, ACV, and cycle time.
• Run inbound from marketing and outbound into target accounts as parallel motions. Multi-channel outbound across email, phone, and LinkedIn.
• Run discovery and the commercial side of the demo. Your Solutions Engineer handles the technical depth. Brief them well before every demo and use them as a partner in the room.
• Map stakeholders, decision makers, and champions inside each account. Navigate procurement, IT approvals, and vendor onboarding.
• Manage pricing conversations and negotiate within approved frameworks.
• Maintain accurate deal data, next steps, and forecasts in HubSpot.
• Stay close to product. Know what's shipping next and why it matters, so you can sell the roadmap as well as the product.

2. Adapt the Playbook to the US

• Start from the playbook that has worked for h2x in the UK, Australia, and New Zealand. Use what fits. Throw out what doesn't.
• Build the US version in real time. Every win and every loss feeds the next iteration.
• Close the loop with marketing on lead quality and sales acceptance so we both learn from every deal, won or lost.
• Bring a clear point of view on how the US buyer differs from the markets the playbook came from, and adjust the motion accordingly.

3. Operate Within the System

• Use the marketing, CRM, and sales tooling that's in place. Push it where it falls short.
• You don't need to build the engine. You do need to live inside it, make it sing, and tell us where it's not pulling its weight.
• Use agents and automation to take repeatable sales work off your plate. Protect the human-to-human parts of selling.

4. Shape the Team As It Grows

• As the team grows around you, take on more leverage through others. Delegate where it makes sense.
• Help shape how new sellers ramp, how the team works together, and how we keep the bar high.
• You're not the formal hiring manager, but you are the senior voice in the room.

Qualifications & Experience

Essential:

• 5 to 12 years in B2B SaaS sales.
• Comfortable as a founding senior IC for the long run. You're hands-on and want to stay hands-on. As the team grows around you, you delegate where it makes sense and help shape how the team works.
• Track record of running more than one motion. Inbound and outbound, or new business and expansion.
• Deep experience selling a technical product to a technical buyer.
• Very data-driven. Comfortable owning the forecast, explaining where you are in the pipeline at any moment, and forecasting the change a tactic will produce before you ship it.
• Strong sales ops muscle. Fluent in HubSpot or equivalent, and comfortable making the system work for you rather than waiting on someone else to fix it.
• Direct, organised, and pragmatic.

Preferred:

• The first sales hire somewhere (employee #1-10 on the sales team).
• Construction tech, AEC, or design software experience.
• Experience selling into engineering design firms and commercial subcontractors.

What We Offer

• Competitive base with OTE and meaningful equity at pre-Series A.
• Hybrid working: 3 days per week in our San Diego office, 2 days remote.
• An early seat in what we expect to become our biggest market. You shape how h2x shows up in the US.
• Direct working relationship with our founders, who have lived this problem.
• An early-stage company with big ambitions and real ownership over the work.
• A team that takes customers seriously but doesn't take itself too seriously.

Notes

This role is part seller, part operator, part craftsperson. You need to be strong across all three.

The office is in Encinitas, North County San Diego. The founder is here weekly. The work happens together. We're looking for someone who is already in or genuinely wants to be in North County, sustainably, for the next few years. Anyone planning to commute from LA or farther is unlikely to make this work in the long run.

We move fast. If you're used to large enterprise orgs with long ramp periods, this probably isn't for you.

We hire people who are excited about the work, enthusiastic about the customers, and a pleasure to work with. Direct and curious is good.