Paid Media Associate Job Description Template
Our company is looking for a Paid Media Associate to join our team.
Responsibilities:
- Establish, build, and nurture relationships with new and current partners through excellent communication and storytelling (written and verbal);
- Partner with affiliate network to stay informed of industry trends and best practices;
- Work closely with PR to pitch and build relationships with affiliate and PR contacts;
- Adept in product storytelling and writing campaign briefs with a full understanding of SPANX product features and benefits across all categories;
- Act as affiliate subject matter expert while collaborating with wholesale and PR teams to assist with influencer/affiliate activations;
- Own and communicate channel calendar to Senior Manager of Paid Media;
- Manage weekly budget and daily pacing, communicating significant changes to Senior Manager of Acquisition;
- Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs;
- Identifying trends in data to inform future campaigns;
- Optimization of budgets, bids, creative, and audiences to improve ad performance;
- Execution of new campaigns across a variety of platforms (Google, FB, IG and LI);
- Managing budgets across accounts, campaigns and platforms (under the supervision of the Senior Manager);
- Data Extracts and Reporting;
- Proactively come to the table with new ideas to scale affiliate program and influencer strategy;
- Mocking up ads for client review and approval.
Requirements:
- Proactively come to the table with new ideas to scale affiliate program and influencer strategy;
- Work closely with PR to pitch and build relationships with affiliate and PR contacts;
- Adept in product storytelling and writing campaign briefs with a full understanding of SPANX product features and benefits across all categories;
- Establish, build, and nurture relationships with new and current partners through excellent communication and storytelling (written and verbal);
- Partner with affiliate network to stay informed of industry trends and best practices;
- Own and communicate channel calendar to Senior Manager of Paid Media;
- Act as affiliate subject matter expert while collaborating with wholesale and PR teams to assist with influencer/affiliate activations;
- Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs;
- Manage weekly budget and daily pacing, communicating significant changes to Senior Manager of Acquisition.