Product Marketing Job Description Template
Our company is looking for a Product Marketing to join our team.
Responsibilities:
- Develop and implement data-driven lifecycle marketing campaigns to drive user growth, trust, engagement and revenue across all channels;
- Develop product positioning, value propositions, and key messaging to be used in our product, marketing campaigns and channels;
- Identify our target consumers, their needs, and how our offering will meet those needs through surveys, interviews, and analytics;
- Work closely with Product, Engineering and the broader Marketing team to lead cross-functional initiatives;
- Partner with product management to develop positioning and messaging that resonates with the target audience (including executives / decision makers);
- Understand the competitive landscape—be an expert on our competition and how they are positioned;
- Once they’re considering us, how do we get people to sign up, pay up, and then actually use our software?
- Attract and convertHow do we introduce the new product to people who don’t already know about DaisyBill?
- Understand our software and understand our users to connect the two;
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works;
- For those who know us but don’t use any of our software, how do we get them to consider using DaisyBill?
- Draw up a positioning document or a list of key messages;
- Conduct ongoing analysis of competitors’ messaging and marketing strategies to stay ahead of the curve and ensure clear differentiation;
- Tell authentic stories about our brand and software to connect with potential users;
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
Requirements:
- 5+ years of experience in product marketing – you’ve built a product marketing program from scratch and operated/optimized a program at scale;
- A clear demonstration of internal cross-functional partnership and collaboration;
- Self starter, quick learner, with sharp business acumen;
- Pragmatic marketing experience preferred, but not required;
- Tremendous and prolific writing skills;
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working;
- Flexible, you can handle challenges while maintaining your cool and sense of humor;
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player;
- Adept at influencing peers and managers, and building consensus in an ever-changing, fast-paced environment;
- Ability to develop and use the right tone and style;
- Strong analytical skills, with proven capabilities interpreting data and qualitative research and distilling into actionable key takeaways;
- Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram;
- Bachelor’s degree or related experience, MBA preferred but not required;
- Comfortable using collaboration and CRM tools such as Slack and Salesforce;
- Used to interacting with remote teams across different timezones.