Head of Product Marketing

Head of Product Marketing Job Description Template

Our company is looking for a Head of Product Marketing to join our team.


  • Build data-backed measurable KPIs for all activities;
  • Drive internal product education and awareness;
  • Lead Product launches – Plan the launch of new product releases and measure success;
  • Develop sales enablement programs, presentations, and tools to communicate intended value propositions that help us win;
  • Analyst Relations – Own industry analyst relationships and education to further the Contrast thought leader position;
  • Hire, manage, and motivate a global product marketing team to do great work;
  • Build and lead the organization responsible for key initiatives in close partnership with Front’s Product, Sales, and Success teams;
  • Enable customer-facing teams with the tools, training, and content they need to position and sell Front;
  • Evangelize customer success stories through written case studies, video testimonials, and formal reference program;
  • Manage product launches, scaled customer onboarding, and ongoing scaled education to drive product adoption and customer growth;
  • Identify and prioritize key segments with targeted positioning and messaging that drives acquisition, conversion, and expansion;
  • Be a trusted partner to the product team and relay customer, sales and market insights that inform product roadmap decisions and strategy;
  • Work with senior executives, peers and partners and quickly building their trust, so they see you and your team focused on obtaining mutual success;
  • Lead, motivate, mentor, and grow the product marketing team ensuring they are successful in their roles;
  • Identify and prioritize key segments with targeted positioning and messaging that drives acquisition, conversion, and expansion.


  • Familiarity one or more of these product markets: cybersecurity, IT, software development;
  • Experience marketing technology products to large or mid-market buyers;
  • Decisive but flexible, and able to perform and adapt quickly in a dynamic, rapidly changing, and fast-paced environment;
  • 7+ years leading product marketing, product management, or marketing teams;
  • Ability to lead and communicate cross-functionally with sales, engineering and other departments;
  • Great interpersonal and communication skills;
  • BA/BS or equivalent working experience in enterprise SaaS;
  • Critical thinker and problem-solving skills;
  • Bachelors degree, MBA preferred;
  • Experience delivering large-scale projects and managing multiple complex projects simultaneously;
  • Good time management skills;
  • 5+ years of experience leading a team of at 5+ associates;
  • Proficient oral and written communication skills;
  • Ability to be accountable and think like an owner, demonstrating high attention to detail and quantitative skills in a competitive environment;
  • MBA preferred.