Sr. Product Marketing Manager Job Description Template
Our company is looking for a Sr. Product Marketing Manager to join our team.
Responsibilities:
- Positioning & Messaging- Identify and develop messaging that uniquely differentiates Managed Defense;
- Market intelligence – Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to succeed;
- Storytelling – Ability to use persuasive and compelling storytelling when communicating internally and externally, understands how to be concise;
- Develop and refine content for speaker materials and Advisory Boards;
- Interface with speakers on bureau to help manage logistical concerns, contracting, etc;
- Develop a measurement plan for tactics in area of responsibility (specifically, the multi-channel plan);
- Assist with the development of the annual marketing plan;
- Support Sales Enablement activities in educating internal and external audiences regarding new product and features;
- Monitor key trends in gaming across all major languages as it relates to new ASO strategies, and apply them to titles;
- Positioning/Messaging – Develop product positioning and messaging that clearly differentiates Adaptiva’s products in the market;
- Evangelism – serve as the spokesperson for our offerings and evangelize with customers and press, and at conferences and user groups;
- Deliver presentations, webinars, Q&A, and conduct client research in an articulated and authentic format;
- Sales Enablement – support selling efforts with the latest tools, messaging, and assets;
- Collateral Creation – Product and sales presentations, webinars, videos, blogs, etc;
- Dig deep into campaign and app store performance data to identify opportunities for improvement and optimization across all markets.
Requirements:
- 5+ years of product marketing or product management experience;
- Demonstrated product marketing and content creation experience. Writing samples required;
- Ability to work independently while achieving defined tasks;
- Work experience in systems management or security related product marketing;
- Excellent organizational and interpersonal skills, able to prioritize multiple competing priorities;
- Ability to 100% own initiatives. A motivated self-starter who can operate and execute with a sense of urgency, discipline and focus;
- Minimum 5+ years technical sales, business development or product marketing experience;
- Strong written and verbal skills with a very good ability to create and lead face to face and online presentations;
- Proven success in championing new ideas, thinking “outside of the box,” driving revenue through marketing messaging;
- Experience in a structured product development process or stage gate process is a plus;
- Attitude of getting things done with high-quality and on-time;
- Attention to details to ensure clear product definition and performance to market plan;
- Ability to conduct and present market research and analysis with concrete recommendations;
- Knowledge of HID technologies like Seos and Mobile Access;
- Bachelor’s degree.