SEM Manager Job Description

SEM Manager Job Description Template

Our company is looking for a SEM Manager to join our team.

Responsibilities:

  • Manages budget allocations and bid parameters to deliver most efficient results;
  • Keeps current on media trends, attends industry conferences and encourages innovation/creativity throughout all projects;
  • Benchmark competitors to ensure we stay current with developing digital strategies as well as stay abreast of best practices;
  • Perform other related duties as required and assigned;
  • Prepares research and insights to inform ongoing media recommendations.

Requirements:

  • Experience with campaign management: AdWords Ad Editor, Microsoft Advertising Editor, Facebook Power Editor, etc;
  • Enthusiasm for translating data into actionable insight relevant to marketing program objectives;
  • Must be proficient in Microsoft Office products such as Word, Excel and PowerPoint;
  • Thorough understanding of digital creative strategy development;
  • 3-5 years related experience required;
  • Proven ability to accommodate evolving responsibilities, competing priorities and changing needs of client/department;
  • Strong attention to detail and master of media math;
  • Experience working in a lead generation environment that is goal derived;
  • Extensive experience purchasing and managing a variety of online media campaigns (PPC, banner, social media, advertorials, native, etc.);
  • Experience with various deal structures including CPM, CPA, CPC and knowledge of the unique nuances and structural characteristics of campaigns;
  • Strong decision-making, organizational, planning and problem-solving skills.