SEM Manager Job Description Template
Our company is looking for a SEM Manager to join our team.
Responsibilities:
- Manages budget allocations and bid parameters to deliver most efficient results;
- Keeps current on media trends, attends industry conferences and encourages innovation/creativity throughout all projects;
- Benchmark competitors to ensure we stay current with developing digital strategies as well as stay abreast of best practices;
- Perform other related duties as required and assigned;
- Prepares research and insights to inform ongoing media recommendations.
Requirements:
- Experience with campaign management: AdWords Ad Editor, Microsoft Advertising Editor, Facebook Power Editor, etc;
- Enthusiasm for translating data into actionable insight relevant to marketing program objectives;
- Must be proficient in Microsoft Office products such as Word, Excel and PowerPoint;
- Thorough understanding of digital creative strategy development;
- 3-5 years related experience required;
- Proven ability to accommodate evolving responsibilities, competing priorities and changing needs of client/department;
- Strong attention to detail and master of media math;
- Experience working in a lead generation environment that is goal derived;
- Extensive experience purchasing and managing a variety of online media campaigns (PPC, banner, social media, advertorials, native, etc.);
- Experience with various deal structures including CPM, CPA, CPC and knowledge of the unique nuances and structural characteristics of campaigns;
- Strong decision-making, organizational, planning and problem-solving skills.