SEO Specialist Job Description

SEO Specialist Job Description Template

Our company is looking for a SEO Specialist to join our team.

Preparing detailed strategy reports;
Provide ongoing reporting, analysis and recommendations to clients;
Inbound marketing;
Collaborate with others within the marketing department to manage SEO strategy;
Developing link building strategies;
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords;
Conducting keyword optimization research for new and existing content pages;
Perform ongoing keyword discovery, expansion, and optimization;
Running PPC campaigns;
Manage timelines, budgets, and other resources available for the account;
Experience implementing and troubleshooting tags via GTM;
Reviewing and analyzing client sites for areas that can be improved and optimized;
Recommending and executing on testing strategies to improve conversion rates on content pages;
Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines;
Writing effective SEO content for blogs, websites and social media accounts.

Provide ongoing reporting, analysis and recommendations to clients;
Ability to optimize for local and Google+ algorithm updates;
Experience with A/B testing;
3+ years experience in working with on- and off-page SEO;
Familiarity with other aspects of marketing;
Ability to identify trends and adjust strategy using analytical and quantitative problem solving;
Experienced with MS Word, Excel, and Pages;
Prior experience in content marketing, content growth, and SEO;
Experience implementing and troubleshooting tags via GTM;
Graphic design skills are a nice to have;
Capable of multitasking between several accounts, brands, and products;
Experience with WordPress and other content management systems;
Strong organizational skills;
A demonstrated ability to drive traffic to web properties from search engines;
Video Marketing skills are a nice to have.