SEO Specialist

SEO Specialist Job Description Template

Our company is looking for a SEO Specialist to join our team.


  • Preparing detailed strategy reports;
  • Provide ongoing reporting, analysis and recommendations to clients;
  • Inbound marketing;
  • Collaborate with others within the marketing department to manage SEO strategy;
  • Developing link building strategies;
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords;
  • Conducting keyword optimization research for new and existing content pages;
  • Perform ongoing keyword discovery, expansion, and optimization;
  • Running PPC campaigns;
  • Manage timelines, budgets, and other resources available for the account;
  • Experience implementing and troubleshooting tags via GTM;
  • Reviewing and analyzing client sites for areas that can be improved and optimized;
  • Recommending and executing on testing strategies to improve conversion rates on content pages;
  • Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines;
  • Writing effective SEO content for blogs, websites and social media accounts.


  • Provide ongoing reporting, analysis and recommendations to clients;
  • Ability to optimize for local and Google+ algorithm updates;
  • Experience with A/B testing;
  • 3+ years experience in working with on- and off-page SEO;
  • Familiarity with other aspects of marketing;
  • Ability to identify trends and adjust strategy using analytical and quantitative problem solving;
  • Experienced with MS Word, Excel, and Pages;
  • Prior experience in content marketing, content growth, and SEO;
  • Experience implementing and troubleshooting tags via GTM;
  • Graphic design skills are a nice to have;
  • Capable of multitasking between several accounts, brands, and products;
  • Experience with WordPress and other content management systems;
  • Strong organizational skills;
  • A demonstrated ability to drive traffic to web properties from search engines;
  • Video Marketing skills are a nice to have.